2015 GENEVA MOTOR SHOW: DS ENTERS A NEW ERA
DS will be making the headlines at the Geneva Motor Show with the world premiere of New DS 5, heralding a new era for DS.
New DS 5 celebrates a relentless quest for excellence, coupled with the industry's most confident design stance, expressed through features such as the new front end “DS Wings”, highly efficient engines, cutting-edge technologies, and styling that remains true to the traditions of the finest French luxury goods. The Geneva Motor Show is an ideal opportunity for the new premium brand to reassert its grand ambition, namely a real upmarket comeback for the French automotive industry.
DS will be present at the 85th International Geneva Motor Show for the first time as a brand in its own right. Designed to express the brand’s refinement and attention to detail, the DS stand will be a showcase for its latest creations and connected services, demonstrating the purpose behind the arrival of the brand.
In addition to New DS 5 and the DIVINE DS concept car, the public will be treated to two major surprises when this worldwide event opens its doors.
NEW DS 5: THE EMBODIMENT OF THE DS BRAND
This is the DS brand’s flagship model. New DS 5 features DS brand identity throughout, including the new front end and a range of other new features that make DS what it is.
With its avant-garde styling, dynamic performance, sophistication, refinement, attention to detail and cutting-edge technologies, New DS 5 features all the attributes of current and forthcoming DS cars.
The DS 5 front end expresses status and personality consistent with the brand's premium positioning, with Xenon headlights with LEDs and a vertical grille sculpted with the central DS badge. The grille goes by the name of DS Wings, as a tribute to the historic DS models.
Inside, the driver can find the latest-generation touchscreen technology for controlling functions, including innovative connected services. From initial release, New DS 5 comes with a choice of five high-performance engines, combining power (torque up to 400Nm, depending on engine choice) and energy efficiency (emissions down to 90 g/km, depending on engine choice).
With these new features, alongside the classic DS virtues, such as avant-garde design, refinement down to the smallest detail and the cockpit-style interior, New DS 5 marks the arrival of the flagship of the DS range.
DIVINE DS: THE FUTURE OF DS
The DIVINE DS concept car, which was unveiled at the 2014 Paris Motor Show, is a pure example of the brand’s DNA and demonstrates its future. Designed and created in Paris, this stylistic statement is a combination of refinement and technology. Divine DS showcases a compact, four-door outline that is sleek and powerful which includes distinctive graphic signatures. The bold finish of the interior is entirely unique. The advanced technology of Divine DS includes; laser headlights, slats on the rear window that can be raised to optimise streamlining, on-board rear-view camera and a predominantly digital cockpit.
Divine DS inaugurates the “Hyper-typage” concept that offers three interchangeable interior ambiences, each with their own bold and unique personality: “Parisian Chic”, “Male” and “Fatal Punk”.
NEW CONNECTED SERVICES
As DS cars represent advanced-technology through and through, they offer the best in intuitive, customer-oriented connectivity features with:
- A new touchscreen in the first half of 2015. The screen on New DS 5 is the latest-generation device and is compatible with the New Mirror Screen system, meaning it puts the driver's smartphone data up directly on the car's touchscreen.
- The DS Connect Box is an innovative connected service suite developed to meet customers' expectations in safety,
time-saving, budget and wellbeing. The services operate via a GPS module and a SIM card in the vehicle. Four services are available:
SOS & Assistance pack: automatic emergency call or direct contact with emergency services by pressing the SOS button
Monitoring pack: virtual servicing log (automatic mileage monitoring and service reminders) and car usage reports
Mapping pack: vehicle location, route displays and information on car loan usage
Tracking pack: round-the-clock geolocation in the event of theft
- The new MyDS mobile application, compatible with iOS/Android, offers a wide array of functions, including parked car locator, pedestrian navigation to final destination, servicing reminders and access to documentation. The aim being to provide assistance throughout the customer's journey, along with other innovative, intuitive services, plus full information on the car and customer-specific DS offers.
To discover all the latest news about DS at the Geneva Motor Show, visit the DS stand in Pavilion 6 (stand 6221).
The press days are on Tuesday 3 and Wednesday 4 March. The press conference will be at 2pm CET on Tuesday 3 March.
Throughout the two days, DS spokespeople will be available to answer questions from the press and give interviews:
- Yves BONNEFONT, DS brand CEO
- Eric APODE, VP products and business development, DS brand
- Arnaud RIBAULT, VP global sales and marketing, DS brand
- Thierry METROZ, DS brand style director
If you would like to book an interview, please contact Kerry Livesey: firstname.lastname@example.org
FOLLOW DS ON TWITTER AT: www.twitter.com/ds_uk_official
FIND DS ON FACEBOOK AT: www.facebook.com/dsukofficial
FOLLOW DS ON INSTAGRAM AT: www.instagram.com/ds_uk
The DS brand
A French brand born in Paris, DS was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 CABRIO, DS 4, DS 5, DS 5LS* and DS 6*. The DS range combines exceptional styling, sensations and refinement with premium materials and advanced technology, such as the Hybrid4 diesel hybrid drivetrain available on the DS 5. Marketed in DS Stores and dedicated showroom areas, DS has its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold 500,000 vehicles since launch.
*Available in China only.