BEIJING 2016: LAUNCH OF DS 4S, THE FOURTH DS MODEL PRODUCED IN CHINA | Media DS UK

BEIJING 2016: LAUNCH OF DS 4S, THE FOURTH DS MODEL PRODUCED IN CHINA

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On Monday 25 April, Beijing Motor Show will see the premiere of a new DS Automobiles model exclusively for the Chinese market: DS 4S. Designed in France and produced at the Shenzhen production facility in China, the premium hatchback, a true expression of technology and refinement, is a key strength in the brand's product offensive in the compact car segment. Beijing Motor Show also provides an opportunity for DS Automobiles to highlight its strong commitment to the Formula E Championship with the presence of DSV-01, the electric single-seater of the DS Virgin Racing team.



An essential event for automotive enthusiasts and media alike, the Beijing Motor Show will be marked by the launch of a new DS model, exclusively for the Chinese market: the premium compact car, DS 4S. By strengthening its range, DS Automobiles has everything it takes to fulfil the expectations of Chinese drivers. The new exclusive model further demonstrates the refinement, dynamism and comfort that are the hallmarks of the DS brand.

 

Visitors will be able to admire DS 4S in stunning Dark Fire red body paint, together with DS 6, DS 5LS, and   a DS 5 with an exclusive Matt Gold paint. The 700 m2 show stand will also display an original DS 21 cloaked in a splendid tone of red, as a symbol of the brand’s heritage and approach to avant-garde design.

 

DS 4S, A SYMBOL OF THE DS PRODUCT OFFENSIVE IN THE COMPACT SEGMENT

A premium compact hatchback with extremely dynamic styling, DS 4S is the latest model to complete the DS range currently available in China, which includes DS 5 (hatchback), DS 5 LS (three-box saloon) and DS 6 (SUV).

 

A strong expression of the DS brand identity, the ‘DS Wings’ grille features on DS 4S. The DS LED Vision headlights embody the brand's refinement and spirit of avant-garde.

 
For its launch, DS 4S boasts an exclusive, deep and dynamic body colour: Dark Fire red. Equipped with the latest-generation EAT6 automatic gearbox, DS 4S is available with three petrol engines ranging from 136hp to 204hp. DS 4S also marks the Chinese debut of the PureTech engine, voted as a ‘2015 International Engine of the Year’.         
 

Inside, refinement hits new heights with the upholstery, both in terms of the quality of the materials used and the exclusive DS finish. The dashboard and door panels are covered in high-grade leather, demonstrating luxury Parisian craftsmanship. The seats feature ‘watchstrap-style’ upholstery, a true innovation and an exclusive feature of DS Automobiles’ models. The red leather enhances the image of refinement and meticulous attention to detail, both characteristics of French-style luxury and DS Automobiles. Furthermore, the brand’s ongoing commitment to connectivity is apparent with DS 4S benefiting from DS CONNECT technology (navigation, safety and communication functions).

 

DSV-01, A SYMBOL OF THE BRAND'S STRONG TECHNOLOGICAL COMMITMENT

Since September 2015, the all-electric single-seater of the DS Virgin Racing team has been travelling the world from one FIA Formula E Championship race to another. A scale replica of DSV-01 will be on show at the DS stand to share the brand’s commitment to the Formula E Championship with the public.

 

DSV-01 is the result of the partnership between Virgin Racing and DS Automobiles. The DS Performance motorsport division – a team of experienced engineers involved in developing the car – worked in particular on the powertrain, cooling system, rear suspension and transmission. This commitment to Formula E showcases all the boldness that drives the DS brand. As such, the championship stands as an excellent opportunity for the DS brand to assert its technological know-how and to confirm its dynamism. The DSV-01 electric single-seater has a top speed of 155mph and accelerates from 0 to 62mph in under four seconds.

 

DS IN CHINA

4 models (DS 5, DS 5LS, DS 6 and DS 4S)

1 production site in Shenzhen

More than 100 DS Stores in 60 cities and a DS World in Shanghai

20% of the DS brand's global sales

 

DS 4S IN BRIEF

6 body colours: Dark Fire red (exclusive), Silver Grey, Pearl White, Hickory Brown, Black Perla & Whisper

3 engines:  PureTech 130, THP 160 & THP200

5 trim levels: Comfort, Fashion, Luxury, Luxury Technology & Prestige

Dimensions: 4.44m (L) x 1.84m (W) x 1.51m (H)

 

For more information on DS Automobiles visit www.DSautomobiles.co.uk

 

FOLLOW DS ON TWITTER AT: www.twitter.com/ds_uk_official

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About DS Automobiles

A French brand born in Paris, DS Automobiles was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS Automobiles perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises New DS 3, New DS 3 Cabrio, New DS 4 and DS 4 Crossback, New DS 5, DS 4S*, DS 5LS* and DS 6*. The DS range stands out with exceptional styling, sensations and refinement down to the last detail, together with premium materials and advanced technology such as the Hybrid4x4 hybrid diesel drive train available on New DS 5. Marketed in Europe in DS Stores and dedicated showroom areas in the CITROËN network, DS has its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 600,000 vehicles since launch. www.DSautomobiles.co.uk. Follow the latest DS news via @DS_UK_Official. *Available in China only

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