CONFIDENCE THE ART OF THE SENSES. DS DESIGN STUDIO PARIS REVEALS

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Tue, 19/03/2019 - 08:00
  • For the first time, DS DESIGN STUDIO PARIS is leaving its usual work space and setting up over the three floors of DS WORLD PARIS at 33 Rue Francois 1er, Paris.
  • The men and women of DS Automobiles design under the direction of Thierry Metroz, DS Design director, will be revealing the innovative projects they’re working on and sharing their secrets through ‘CONFIDENCE - The art of the senses’.
  • More than an exhibition, this is a residency of artists, brought to life by DS Automobiles designers who are on hand to explain their jobs, present their work and talk with visitors.
  • As at the DS DESIGN STUDIO PARIS, workshops for art and craftsmanship will merge with 3D modelling.


From the first sketches of cars that are already well known to completely new work, DS DESIGN STUDIO PARIS is relocating to DS WORLD PARIS. During a unique exhibition called ‘CONFIDENCE The art of the senses’, DS Automobiles is celebrating the passion and creativity of the men and women from DS design.

A young car brand whose designs for DS 7 CROSSBACK and DS 3 CROSSBACK are already a benchmark, DS Automobiles has made a mark with its boldness. DS DIVINE, DS E-TENSE and DS X E-TENSE Concept and Dream cars are the results of a creative process that came about within DS DESIGN STUDIO PARIS.

The DS Automobiles design team is opening up to the public by revealing its secrets to the outside world. Over the three floors of DS WORLD PARIS, DS is offering an exploratory journey to the heart of its values, expertise and inspiration. Designers, expert upholsterers and craftsmen share their feelings about their work, for the most part completely spontaneously.

Some confidentiality restrictions have been lifted so they can reveal additional secrets. The work of the 60 people who make up the DS DESIGN STUDIO PARIS is presented by the different teams: exterior design, interior, ProLab, VLab, modellers, colour and material workshops and upholsterers.

The men and women of DS DESIGN STUDIO PARIS are on hand throughout the event to explain their work and answer visitors’ questions. The brand wants them to share their inspiration and most recent work to cast a new light on the design and build of a car.

 “DS design is the perfect alchemy between avant-garde technology and the world of hand-made, incredible materials and the expertise of French luxury craftsmanship. It’s a design that is pure and sculptural, for cars with perfect proportions that stand out on the road from the first glance. DS design is also something extra that you feel and discover gradually; a presence that asserts itself forcefully and spreads. This something extra is made up of details painstakingly sculpted, worked, fashioned. We wanted to share our dreams with the people they exist for: our customers.  CONFIDENCE The art of the senses epitomises this desire to show how we work completely transparently, between high technology and more traditional craftsmanship. We’ve chosen to lift some confidentiality restrictions for a unique concept. CONFIDENCE The art of the senses isn’t really an exhibition, it’s more an act of sharing and opening up in order to exchange ideas with visitors!”

Thierry Metroz, DS DESIGN STUDIO PARIS Director

 

‘CONFIDENCE - The art of the senses’ is open from 22 March to 23 April 2019 at DS WORLD PARIS, Paris.


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ABOUT DS AUTOMOBILES

 

Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is the PSA Group's Premium brand.

Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.

For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, its exclusive service program for a unique brand experience.

Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.

Follow all DS news on www.DSautomobiles.com @DS_Official

 

ÀBOUT DS WORLD PARIS

DS WORLD PARIS located in the heart of the Golden Triangle in Paris at 33 rue François 1er, is the DS brand’s flagship. It is a sales and exhibition centre with an historical dimension. It turns the spotlight on the current DS models. Moreover, It stages year-round artistic and cultural events on the themes of fashion, design, art and gastronomy, respecting the DS brand avant-gardist values. Artist residencies, exhibitions, fashion shows and showcases are regular features at DS WORLD PARIS.

Open Monday to Saturday, from 10:00 am to 7:30 pm. Free admission. www.dsworld.paris

Keep up with the latest news from DS WORLD PARIS

at https://www.facebook.com/DSWorldParis/

 

CONTACT INFORMATION:

KEVIN JONES – Head of Communications

02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com

 

CRAIG MORROW – Press Fleet Officer

02476 884261 / 07747 764745 / craig.morrow@mpsa.com

 

JEREMY TOWNSEND – Director, Communications, Events & Sponsorships

07827 896480 / jeremy.townsend@mpsa.com

 

UK PRESS WEBSITE: http://uk-media.dsautomobiles.com

For more information about DS Automobiles, please visit www.DSautomobiles.co.uk

FOLLOW DS ON TWITTER AT: www.twitter.com/ds_uk_official

FIND DS ON FACEBOOK AT: www.facebook.com/dsukofficial

FOLLOW DS ON INSTAGRAM AT: www.instagram.com/ds_uk

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