Thu, 25/05/2017 - 08:00
  • DS 7 CROSSBACK – the all-new premium-class SUV due in 2018 – is being exclusively displayed
  • DS Automobiles has four of its latest products available to drive and see at 2017 SMMT Test Day
  • DS 3 Performance – developed by the Competitions department - DS Performance
  • DS 5 Performance Line model combines style with sportier appearance
  • DS 4 CROSSBACK Terre Rouge and DS 3 Inès de la Fressange Limited Edition showcase know-how and ingenuity by DS

DS Automobiles, the premium automotive brand from Paris, is attending the annual SMMT Test Day with a wide choice of cars to drive and with a genuine glimpse into the future too.


DS 7 CROSSBACK – the all-new premium-class SUV is being exclusively statically displayed ahead of its launch in 2018


DS Automobiles has four of its latest products available to assess and drive.


DS 3 Performance – developed by the experts within the Competitions department, DS Performance


DS 4 CROSSBACK Terre Rouge Limited Edition and DS 3 DS 3 Inès de la Fressange Limited Edition are two of the latest special vehicles from DS


DS 5 Performance Line model combines style with sportier appearance



the new SUV by DS, innovative savoir-faire from Paris


2017 sees the launch of a sophisticated vehicle with a world premiere for DS Automobiles. DS 7 CROSSBACK is an SUV with a strong personality, and ideally proportioned to embody the perfect balance between comfort and style, and leads with many desirable features; 



-    Elegant and comfortable proportions


-    Hypnotic 3D rear lights

-    Two 12” instrumentation screens with innovative interface



-    Choice of DS Inspiration interiors with the elegance of premium materials

-    Guided by an obsession for detail

-    Magnified interior roominess



-    High levels of driving comfort

-    PHEV & EAT8

-    DS PILOT – Autonomous driving 2.0




DS 7 CROSSBACK is a stylish vehicle that features a wide range of attributes. Taking the first step towards autonomous driving, innovative technologies such as DS ACTIVE LED VISION, DS CONNECTED PILOT and DS DRIVER ATTENTION ASSIST increase safety, comfort and peace of mind for both the driver and the passengers. For the exterior, a new diamond-effect grille, horizontal chrome DS Wings and LED rotating headlamps create dynamic lines on the body front, while the interior is available with a choice of four DS Inspiration ambiences reflecting the DS concept of even more personalisation options.


With its LED light signatures, unique interior stitching techniques, and the motorised watch by B.R.M placed on the dashboard, as featured on DS E-TENSE concept, DS 7 CROSSBACK represents the brand’s vision for the future. The SUV will be available with a plug-in hybrid petrol drivetrain with 300hp and 4WD, a new latest-generation Efficient Automatic Transmission with 8-speeds, a THP S&S 225hp engine and two electric motors.


An SUV with strong personality


“At all stages of the design process, the guiding aim for DS 7 CROSSBACK was to express refinement, excellence and the best know-how implemented to the highest standards. The result is there to see, with an ideally proportioned car brimming with personality. It’s a perfect alchemy of strength and style.”

Thierry Metroz, Director of Style, DS Automobiles


Charismatic, powerful and engaging, DS 7 CROSSBACK immediately reveals its unique personality and beautifully proportioned design.


The horizontal chrome DS WINGS on the front conveys a sense of prestige with their strong, balanced lines. The DS emblem, redesigned for this new era, takes up a prominent stance in the centre of the new diamond-effect grille, resembling a coat of arms. The bonnet features subtle ribbing in the centre and the bi-ton mirrors emphasize the length and solidity of DS 7 CROSSBACK. The sharp edges of the front and rear wings sculpt the sides to enhance the muscular beauty of this SUV. The wraparound tailgate showcases an imposing rear design, and emphasises the distinctive rear lights, designed with illuminated scales, and featuring scrolling directional indicators. This remarkable SUV stands apart for its presence and an interior optimised for all occupants, conveying an immediate sense of sumptuous comfort and space.




Potential customers of DS 7 CROSSBACK are being given unprecedented early access to this new SUV by DS. ‘La Première’ Limited Edition DS 7 CROSSBACK will be first model delivered to customers from 2018 with a high-specification, which is only available to order in 2017, up until 31 December.


This highly-specified first edition model is available to review online via the DS brand website: www.DSautomobiles.co.uk where the specific vehicle choices can be configured and selected.  DS 7 CROSSBACK La Première, and the entire DS range, is also available for specific viewing in every detail exclusively with DS Virtual Vision - the very highest-quality virtual reality experience, the first of which is available now at the DS Urban Store at Westfield London, the high-class shopping centre at Shepherd’s Bush. With this innovation, customers will be able to use a headset to view in high quality definition the new SUV ‘full-size’ in 3D as part of a dynamic, interactive and captivating experience.


Orders can also be placed at a DS Store or DS Salon (part of the DS network of Dealerships), with or without a pre-configured specification with selected options or via the website. A dedicated online site: https://reservationlapremierefinance.ds7crossback.co.uk/ allows clients to configure the precise chosen specification and even make payment adjustments to personalise their preferred repayment terms.


DS 7 CROSSBACK La Première includes features of charismatic design with advanced technology; Elegant proportions, DS ACTIVE LED VISION, Hypnotic 3D rear lights and two 12-inch instrumentation screens with an innovative interface. French luxury know-how is clearly evident with the ‘Art Rubis’ leather upholstery interior trim – unique to La Première – with an obsession for detail and magnified interior roominess.


Cutting-edge equipment

This innovative approach goes hand-in-hand with the cutting-edge features of DS 7 CROSSBACK La Première with the latest technologies that will subsequently be available across the range: DS CONNECTED PILOT -paving the way for autonomous driving through Active Cruise Control and Lane Keeping Assist, DS NIGHT VISION - considerably improving visibility for driving at night, and DS ACTIVE SCAN SUSPENSION - the 21st  century DS suspension system, which uses a camera to anticipate bumps and undulations in the road for optimising ride comfort.


Distinctive styling

DS 7 CROSSBACK La Première stands out for its chic, exclusive styling: an elegant, charismatic allure with a choice of colours; Cumulus Grey metallic, Pearl White or Perla Nera Black pearlescent contrasting with a unique Nappa leather upholstery in a shade called Art Rubis, for a deep, welcoming environment. The refined watchstrap leather design of the seats is accentuated by pearl top-stitching, and the Nappa leather features a patina effect. Further, the exclusive B.R.M R180 timepiece displays the colours of the interior environment, while the dashboard and protective floor mats carry La Première identity.


Reflecting an obsession for detail, touches of the characteristic Art Rubis shade can be seen on the vehicle’s exterior, on the DS monogram badging at the front, the badges on the side and even on the sculpted 20-inch ‘Paris’ gloss black Onyx diamond-cut alloy wheels. This Limited Edition model magnifies a wealth of specification highlights available on the new DS SUV range, which is set to delight its first drivers.


To ensure optimised dynamic performance, DS 7 CROSSBACK La Première is available with a choice of the two most powerful engines in the range: Diesel BlueHDi 180 S&S and Petrol THP 225 S&S, both mated to the latest new-generation Efficient Automatic Transmission with 8-speeds (EAT8).


In the UK, DS 7 CROSSBACK La Première is available with the choice of the two power units; one petrol, one diesel, both priced at £42,650 on-the-road and with every one carrying the number 1 badging.




The DS 3 Performance carries the latest design features and enhanced functionality (connectivity, driving assistance systems) for top-level performance, in the DS brand’s performance models DS 3 and DS 3 CABRIO are available in DS Performance specification, with a 208hp (153kW) petrol engine.


The goal was to extend on what has already made DS 3 a success – personalisation, styling and vitality – and to enhance it with contemporary technology and equipment, including its high-output engine and a connected touchscreen, but key to the project was the unwavering passion and attention to detail shown by the stylists, technicians and engineers. 


“The DS 3 Performance has both pedigree and links to success, reaffirming its brand kinship. With it, the DS family is complete. Refined, high-tech and high-performance, the stylish Parisian car appeals to customers looking for expressiveness, personalisation and motoring thrills. This dynamic performance model expresses an ‘art de vivre’ in town and country alike.” Yves Bonnefont, CEO of DS Automobiles


DS 3 Performance: matching performance with refinement

The DS 3 range includes powerful and dynamic DS 3 Performance versions. These distinctive cars combine trademark DS comfort, refinement and style – with athleticism and excitement.


“The Performance models are the dynamic and distinctive versions of the DS 3 and DS 3 CABRIO. They feature all the qualities of these latest models and take them to new, previously unattained levels. Powerful and refined, they bring drivers incomparable at-the-wheel thrills and all new styling, while retaining all the DNA of DS cars.” Eric Apode, Product and Development Director, DS Automobiles


The pedigree of DS 3 Performance can be neatly summed up in a few key figures: 208hp, 300Nm of torque and CO2 emissions of 125g/km. These qualities are a result of the great work done by the DS Performance team, who equipped the cars with a top of the range 1.6 THP S&S engine mated to a close-ratio 6-speed manual gearbox. The DS 3 Performance versions also come, as standard, with a Torsen® differential for ultimate grip and traction, road-holding and handling.


For even more agility, the suspension has been lowered by 15mm and the front and rear tracks have been widened (by 26mm and 14mm respectively). The New DS 3 Performance models are also fitted with larger 323mm brake discs at the front (with special Brembo callipers), and 249mm discs at the rear.


Naturally, style was also high on the list of priorities. Some components were redesigned to showcase and underline the vehicle’s dynamic qualities at first glance: a special twin tailpipe, carbon side mouldings, a new sill plate design and Matt Black wheel arch extensions. Not forgetting the vehicle interior, inside there are leather and Alcantara® upholstered bucket seats, with special DS Performance embroidery.


Offering a number of personalisation possibilities, customers will be able to choose from four body colours (Polar White, Shark Grey, Perla Nera Black or Sport Red), two roof colours for the hatchback (white or black) and special DS Performance graphics.


Avant-garde design: from the new front end to the personalisation options

DS 3 has always embodied avant-garde design and was the first DS to feature the highly expressive “DS LED Vision” light signature. Now it also boasts the DS Automobiles front end with “DS Wings” that are sculpted around a vertically-oriented grille that proudly wears the DS emblem. Surrounded in chrome to underscore its elegance, the grille extends towards the LED headlamps and fog lamps via two chromed-finished wings. The new front end perfectly complements the styling of the car, with the double wings making their debut on a DS model. After all, it is entirely natural for the first-ever modern day DS, and a DS brand icon, to lead the way. The DS design team has retained much of the car’s original look, including the floating roof, two-tone body/roof colours and the shark fins on the sides, which are so emblematic of the DS 3’s personality.


“The DS 3’s compact and dynamic body style, enhanced by chrome-finished signatures, makes it a unique, expressive and appealing car. These personality traits are underlined by its rear styling, notably featuring hypnotic 3D LED lights.” Thierry Metroz, Design Director, DS Automobiles


DS 3 is more unique than ever in terms of personalisation possibilities, including options for the roof, body, rear view mirror housings, dashboard and gear knob. Customers can now choose from 78 body/roof colour combinations and four fabric roofs for the DS 3 CABRIO.


Unrivalled lighting quality with DS LED Vision headlights

As with DS 4 and DS 5, the headlights combine LED technology (three jewel-like modules in each unit) and Xenon technology, with sequential LED indicators and LED fog lamps. The combination of LED and Xenon technologies generates a powerful, broad and harmonious light flow for improved visibility and driver comfort at night. It also reduces the energy consumption on the dipped beam setting by 50% (67% with main beam on).


Mirror Screen compatible with iOS and Android

DS 3 models are equipped with Mirror Screen functionality, comprising Apple CarPlay™ or MirrorLink® (for Android phones), bringing drivers a smarter, safer and more enjoyable way of experiencing all the personalised features of their smartphones.


The DS 3 driving experience is more high-tech than ever with the new 7-inch colour touchscreen.                       The latest-generation screen provides simpler access to all of the main vehicle functions (with 20 fewer buttons on the central fascia). It also houses Mirror Screen, a connectivity solution compatible with Apple CarPlay™ and MirrorLink®. Drivers can use Apple CarPlay™ to intuitively make calls, consult maps, listen to music and check their messages, either by using the Siri voice recognition technology or via the touchscreen.


DS 3 drivers can also extend the motoring experience on their smartphones with “MyDS”, a free app informing them of their servicing schedule, fuel economy and parking location. MyDS is available for Android and iOS.


Drivers with Android smartphones that are compatible with MirrorLink® can also use MyDS to listen to and send text messages hands-free from behind the wheel of their New DS 3. Proving that DS cars are resolutely technological objects, all DS models are now fully connected. As with the rest of the range, from early 2016 DS 3 has been equipped with the DS Connect Box including:

  1. SOS & Assistance pack: a standard-setting system that makes automatic emergency and assistance calls, where necessary to call out the emergency services,
  2. Monitoring pack: a virtual maintenance manual (automatically monitoring mileage and upcoming services), with eco-driving advice based on the technical information generated by the car,
  3. Mapping pack: vehicle localisation with customisable alerts via email, for example when the car enters or leaves a geographical area,
  4. Tracking pack: in the event of theft, the geographical position of the car is transmitted to the police.




DS 3 Inès de la Fressange Limited Edition is available in the UK from May and continues the Brand’s tradition of creating vehicles applauded for their styling and individuality.


"We aim to offer bespoke models and cultivate rarity so that each customer finds in their DS vehicle a touch that resembles them. Our Limited Edition models enhance our range of exceptional products, so finding two identical models is quite the challenge!" Yves Bonnefont, Brand Director DS Automobiles


Taking inspiration from the latest fashion trends, DS 3 Inès de la Fressange is instantly recognisable through its refined colour palette and unique finishes inside and out. With Ink Blue body paint and an Opal White roof, DS 3 Inès de la Fressange stands out with the ‘Inès Red’ colour on the door mirror housings and the wheel centres. Eminently refined, the model is adorned with an ‘airmail’ livery design on the rear window pillars, featuring a distinctive look in blue, white and red striped borders echoing the overall colour scheme. The exceptional level of standard equipment and refinement are a given with DS 3.


Inside, this is conveyed by sumptuous Granit Blue grained leather upholstery, while the shape of the protective mats and the headrest covers also feature the ‘airmail’ design and the dashboard insert is coloured in ‘Inès Red’. In an ultimate touch of elegance, the signature badge of the Inès de la Fressange Paris House, the ‘Léon’ fawn (a baby deer), is pad-printed on the dashboard.


Stunning looks are not all this Limited Edition has to offer, the car is brimming with the latest technologies. Comprehensive equipment includes key features like DS LED Vision, Mirror Screen with Apple Car Play® and Mirror Link™, DAB digital radio, satellite navigation, and Convenience Pack - which includes automatic lights and windscreen wipers, electrically heated and folding door mirrors, front arm rest and auto-dimming electrochromatic rear view mirror.


DS 3 Inès de la Fressange Limited Edition is available with three engine/transmission choices: PureTech 110 S&S (Stop&Start) with manual gearbox or EAT6 (Efficient Automatic Transmission with 6-speeds) or BlueHDi Diesel 100 S&S manual.


DS 3 Inès de la Fressange limited edition has bespoke badging inside and out, and includes specific features over and above the top of the range Elegance trim level.


Exterior Style

  1. Ink Blue Body Colour with Opal White roof colour
  2. 17 inch ‘Aphrodite’ black diamond-cut alloy wheels
  3. ‘Inès Red’ exterior door mirrors and wheels centre caps



  1. ‘Inès de la Fressange’ badging
  2. Exclusive tri-colour (blue, white and red) decals surrounding the lower rear window edge
  3. ‘Inès Red’ coloured remote control plip


Lighting and Visibility

  1. DS LED Vision – Xenon headlights
  2. Electrically heated and folding door mirrors
  3. Auto-dimming electrochromatic rear view mirror


In-Car Entertainment:

  1. DAB digital radio and satellite navigation

Comfort and Convenience

  1. Automatic lights and windscreen wipers

Interior Features

  1. Inès de la Fressange leather ‘Voyageur’ bag – designed to match the exclusive Granit Blue interior
  2. Granit Blue leather upholstery
  3. ‘Inès Red’ coloured dashboard with Inès de la Fressange ‘Léon’ fawn (a baby deer) badging
  4. Inès de la Fressange badge carpet mats
  5. Embossed headrest cover
  6. Leather steering wheel and gear knob
  7. Front armrest



DS 3 INÈS DE LA FRESSANGE Limited Edition models:


PureTech 110 S&S manual


PureTech 110 S&S EAT6 auto


BlueHDi 100 S&S manual


* On-the-road pricing includes VED from 1 April 2017


The first of 200 DS 3 Inès de la Fressange Limited Edition models arrive in DS Stores and DS Salons from May 2017.


About Inès de la Fressange

Inès de la Fressange is a famous French model that has worked for Haute-Couture fashion houses such as Christian Dior, Jean-Paul Gaultier and Christian Lacroix. In the 1980s, she became the first model to sign an exclusive modelling contract with the prestigious and world renowned fashion house Chanel, and also became its Brand Ambassador. Today, Inès is both a model and also a business woman, having created her own fashion society carrying her name – Inès de la Fressange Paris. 



On sale now, DS 4 CROSSBACK Terre Rouge is a highly-specified Limited Edition model with a fashion inspired body colour, matt Tourmaline Orange, cutting-edge technological features and BlueHDi 180 diesel engine. DS 4 Crossback Terre Rouge showcases the style, technology and attention to detail typical of the DS brand and with only 17 models available to buy in the UK.



DS 4 CROSSBACK Terre Rouge is a dynamic and refined alternative to classic hatchbacks. With its driving position elevated by 30mm, wheel arch embellishers, roof bars and panoramic windscreen, this Limited Edition model perfectly embodies the DS spirit of avant-garde.


The car’s design is highlighted by the unique and highly resistant matt Tourmaline Orange body colour, exclusive to DS Automobiles, while the adventurous personality is complimented by the 18-inch gloss black alloy wheels and tinted rear windows. DS 4 CROSSBACK Terre Rouge is equipped with front parking sensors, blind spot monitoring system and aluminium sports pedals.



A DS model to the core, the new Limited Edition features an extensive line-up of technological equipment. With Mirror Screen technology comprising Apple CarPlay™ and MirrorLink®, drivers can access their smartphones through 7-inch colour touchscreen. The headlights incorporate DS LED Vision technology for a clearer view of the road with light beam intensity increased by 51%. The reversing camera, keyless entry and lane departure warning system add ease to the driving experience.


The DS 4 CROSSBACK Terre Rouge Limited Edition is available with the BlueHDi 180 S&S EAT6 (Efficient Automatic Transmission with 6-speeds) and priced at £30,205 OTR.




For DS Automobiles, the last year has been all about performance. DS Virgin Racing reached the podium in its first Formula E season by winning the Buenos Aires E-prix and repeatedly finishing in the points or starting at the front of the grid throughout the 2015/2016 campaign. DS E-TENSE was revealed at the 2016 Geneva Motor Show as a unique, high-performance electric car showcasing future DS technology and styling, and DS 3 Performance and DS 3 CABRIO Performance were recently launched as two models proudly expressing their dynamic credentials.


Now, with the introduction of the DS Performance Line, the brand’s engineers and designers – along with the DS Performance motor sport division – have utilised their know-how to create this new offering.


The ‘DS Performance Line’ offers all the fundamental ingredients of a Grand Tourer, namely style and driving pleasure”, said Éric Apode, DS Automobiles’ Vice President for Products and Business Development.



Be it a DS 3, DS 3 CABRIO, DS 4 or DS 5, a Performance Line model is instantly recognisable. Each body style is specified with a contrasting black roof, combined with a specific palette of body colours (seven for DS 3, six for DS 4, and five for DS 5). The new large gloss black alloy wheels feature the DS logo set against a Carmine Red background on the centre caps to add exclusivity to all DS Performance Line models.


The signature colours of DS Performance (Gold – for success, White for purity and Carmine Red – for passion) are seen on key components of the vehicle, such as the door mirrors and the rear spoiler. In addition, the front doors and bonnet are adorned with special new ‘DS Performance Line’ badging.



Refinement and attention to detail are two fundamental values for DS Automobiles. The DS Performance Line pays tribute to these brand values with a number of specific features including a new style of upholstery with black Dinamica cloth, or a choice of two grades of leather trim. The overstitching on the seats reflects the colours of DS Performance. The special stitching also adorns the door panels, the gear lever gaiter and the leather steering wheel. In addition, the front seats are embroidered with a ‘DS Performance Line’ emblem.

The quality of the leather, and the other materials used, enhances the refinement of each interior. A choice of either grained or Nappa leather is available across the entire range. There is metallic detailing within the cabin, including chrome inserts on the steering wheel and door sill protectors to further enhance the meticulous style of the interior. Finally, DS 3, DS 4 and DS 5 offer LED lighting to better illuminate the cabin.

On the outside, the DS grille is accentuated by the DS LED Vision light signature – a technology that takes distinction to a new level.



The DS Performance Line features a broad range of efficient engines with outstanding torque, ultra-low CO2 emissions and fuel consumption. All these engines feature Stop & Start technology.


The Performance Line also features the DS brand’s latest technological developments including a 7-inch touchscreen, Satellite Navigation, Mirror Screen (MirrorLink® and Apple CarPlay™), and DS connected services via the DS Connect Box.


With its dynamic look, the DS Performance Line is dedicated to drivers seeking GT-inspired styling, combined with a choice of refined and efficient engines.


The DS Performance Line models were launched in 2016 with first deliveries starting in 2017.






Shark Grey,

Polar White,

Arctic Steel,

Perla Nera Black, Pearl White,

Sport Yellow,

Ruby Red

PureTech 110 S&S manual or EAT6,

PureTech 130 S&S 6-speed manual,

BlueHDi 100 S&S manual,

BlueHDi 120 S&S 6-speed manual

(not available on DS 3 CABRIO)

New DS 4 Hatchback

Platinum Grey, Cumulus Grey,

Perla Nera Black, Polar White,

Pearl White, Ultimate Red

PureTech 130 S&S 6-speed manual,

THP 165 S&S EAT6,

THP 210 S&S 6-speed manual,

BlueHDi 120 S&S 6-speed manual or EAT6, BlueHDi 150 S&S 6-speed manual,

BlueHDi 180 S&S EAT6

DS 5 Executive Hatchback

Platinum Grey, Cumulus Grey,

Perla Nera Black, Pearl White, Hurricane Grey

THP 165 S&S EAT6,

THP 210 S&S 6-speed manual,

BlueHDi 150 S&S 6-speed manual,

BlueHDi 180 S&S EAT6


About DS Automobiles

A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French automotive industry. Inspired by the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.

Designed for customers looking for a means to express themselves as individuals, the DS Collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5 and soon the all-new DS 7 CROSSBACK. The models in the DS range stand apart through their avant-garde design, refinement and attention to detail, advanced technology and dynamic serenity. Presented at the 2017 Geneva Motor Show, DS 7 CROSSBACK, the SUV by DS featuring Parisian-style innovation and savoir-faire, ushers in the second generation of DS models. With the DS 7 CROSSBACK La Première limited edition model, forward thinkers can reserve their car online or at a DS Store or DS Salon, and be the first to get behind the wheel. Committed to high-performance hybrid and electric cars, the Brand will launch the DS 7 CROSSBACK equipped with E-Tense, the hybrid powertrain by DS, in 2019.

Available from DS Stores, DS Salons and a selection of other dedicated zones within the Dealership network, DS also has flagship stores – DS WORLD PARIS and a DS URBAN STORE in the UK, located in the Westfield London shopping centre in White City.

DS also supports year-round artistic and cultural activities on the themes of fashion, design, art and gastronomy, respecting and inspired by the values of the DS line. In the UK DS Automobiles is a sponsor of Sky Arts and with gastronomy has Pascal Aussignac as its UK DS brand Ambassador linked to participation and sponsorship at Taste of London (14-18 June) and Events-in-the-Sky (held in Glasgow, London, Newcastle, Bristol & Southampton).

Follow all DS news on www.DSautomobiles.com @DS_Official



KEVIN JONES – Head of Communications

02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com


ANDREW DIDLICK – Director, Communications, Events & Sponsorships

07836 362859 / andrew.didlick@mpsa.com


CRAIG MORROW – Press Fleet Officer

02476 884261 / 07747 764745 / craig.morrow@mpsa.com


JOHN KENDALL – Fleet PR Consultant

07941 782956 / johnkendall@inl.co.uk


For more information about DS Automobiles, please visit www.DSautomobiles.co.uk

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