BASTIEN SCHUPP IS APPOINTED DIRECTOR OF MARKETING AND COMMUNICATIONS AT DS AUTOMOBILES
- Bastien Schupp has been appoionted Director of Marketing and Communications at DS Automobiles, reporting to Yves Bonnefont, Chief Executive Officer
- Starting in January 2020 he replaces Arnaud Ribault, who joins the Groupe PSA’s Latin America Division as Director of Sales and Marketing
- Bastien has 23 years of experience in the automotive sector at a number of manufacturers, including Audi, Renault, Nissan and Infiniti.
Bastien Schupp has 23 years of experience in the automotive sector at a number of manufacturers, including Audi, Renault, Nissan and Infiniti. In January 2020, he has been appointed to the position of Director of Marketing and Communications at DS Automobiles, reporting to Yves Bonnefont, Chief Executive Officer. Bastien Schupp replaces Arnaud Ribault, who joins the Groupe PSA’s Latin America Division as Director of Sales and Marketing.
“Bastien Schupp strengthens the DS Automobiles management team at a time when the brand is entering a new stage in its growth. I would like to thank Arnaud Ribault for his exceptional contribution to building DS Automobiles.”
Yves Bonnefont, Chief Executive Officer of DS Automobiles
Bastien Schupp, 48, is a graduate of the EAP-ESCP business school. In his career in the automotive industry, he previously held a number of marketing roles at Audi AG and Audi France before joining Nissan Europe as General Manager Marketing Communications. After heading up Infiniti’s Europe, Middle-East and Africa marketing department at its launch, he then led Nissan Austria before moving to take the role of Vice President Marketing at Nissan Europe. Over the last four years at Groupe Renault, he was responsible for the Brands, F1 Marketing and Customer Activation divisions. In January 2020, he joined the management team at DS Automobiles, the Groupe PSA’s premium brand as Director of Marketing and Communications.
ABOUT DS AUTOMOBILES
Driven by the avant-garde spirit and backed by the exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry.
DS Automobiles is Groupe PSA's Premium brand.
Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With DS 7 CROSSBACK and DS 3 CROSSBACK Premium SUVs, the DS brand plans for a range of six worldwide vehicles, all offered with electrified versions under the E-TENSE signature.
For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, with its exclusive service program for a unique brand experience.
Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes DS STORES and DS SALONS throughout the world.
Follow all DS news on www.DSautomobiles.com @DS_Official
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