DS AUTOMOBILES ANTI-FATIGUE TECHNOLOGY COULD HELP SAVE AROUND 50 LIVES A YEAR AHEAD OF 2022 SAFETY DEADLINE | Media DS UK

DS AUTOMOBILES ANTI-FATIGUE TECHNOLOGY COULD HELP SAVE AROUND 50 LIVES A YEAR AHEAD OF 2022 SAFETY DEADLINE

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  • Driver monitoring technology to be mandatory on all new EU cars by 2022 with inattention and fatigue responsible for 4,000 accidents and 150 fatalities on UK roads since 2015
  • Innovative DS DRIVER ATTENTION MONITORING uses driver-facing infrared cameras and vehicle positioning to help keep drivers alert
  • Eye and neck movements and sudden steering inputs tracked with an audible alert to warn drivers of tiredness
  • Already available on new DS 7 CROSSBACK – the Premium SUV
  • Watch the full video here: https://www.youtube.com/watch?v=mMhLFgCFiJs&feature=youtu.be


DS DRIVER ATTENTION MONITORING
Innovative DS Automobiles’ driver monitoring technology is leading the charge ahead of a 2022 safety deadline that will mean all new EU cars must be fitted with fatigue alert systems.

The introduction of new laws passed earlier this year will make driver drowsiness and distraction warning mandatory on all new cars across the EU from 2022. Since 2015, there have been 4,000 accidents and 150 fatalities caused by driver fatigue1 in the UK.

DS Automobiles is ahead of the safety development requirements with its DS DRIVER ATTENTION MONITORING, which helps keep drivers alert and prevents them from falling asleep at the wheel. The advanced technology tracks signs of tiredness, potentially helping save around 50 lives a year on UK roads.

The system, already available2 on DS 7 CROSSBACK, combines a pair of infrared cameras focused on the driver with continuous vehicle position monitoring.

Futuristic driver-facing cameras, mounted above the steering wheel and at the top of the windscreen, monitor three key physical signs of distraction or drowsiness; movement of the eyes, eyelids or neck. If any of these are detected, an audible alert is set off and a warning notice appears on the digital instrumentation display.

At the same time, vehicle position monitoring constantly tracks the car in relation to road markings and warns the driver with an audible alert if there are any sudden or unexpected steering movements.

The combination of these technologies allows the DS DRIVER ATTENTION MONITORING system to comprehensively monitor drivers for the key warning signs of distraction and drowsiness and maximises the window in which a driver can be warned and encouraged to take steps to counter against it.

Head of Product, Vince Clisham said: “Distracted and tired drivers are a serious safety threat on roads across the UK and it is the cause of thousands of accidents a year, with some ending in fatalities. This serious issue can benefit from the latest technologies available, which is why we have made our DS DRIVER ATTENTION MONITORING technology available across the range on DS 7 CROSSBACK. Coupled with DS NIGHT VISION and DS ACTIVE LED VISION, DS Automobiles is able to lead the way on improving the safety on the roads.”

1 Department for Transport Reported Road Casualties, Great Britain: 2017 Annual Report
2 The Advanced Safety Pack is standard on Prestige and Ultra Prestige DS 7 CROSSBACK models, and a £875 - £700 option on Elegance and PERFORMANCE Line models

ABOUT DS AUTOMOBILES
Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is the PSA Group's Premium brand.

Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.

For its demanding customers, DS Automobiles has created "ONLY YOU, the DS experience", its exclusive service program for a unique brand experience.

Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.

Follow all DS news on www.DSautomobiles.com @DS_Official

CONTACT INFORMATION:

KEVIN JONES – Head of Communications
02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com 

CRAIG MORROW – Press Fleet Officer
02476 884261 / 07747 764745 / craig.morrow@mpsa.com 

JEREMY TOWNSEND – Communications Director
07827 896480 / jeremy.townsend@mpsa.com

UK PRESS WEBSITE: http://uk-media.dsautomobiles.com

For more information about DS Automobiles, please visit www.DSautomobiles.co.uk
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