FORMULA E CHAMPION, DS TECHEETAH UNVEILS PREVIEW OF THE DESIGN OF ITS FUTURE FORMULA E SINGLE-SEATER CAR | Media DS UK

FORMULA E CHAMPION, DS TECHEETAH UNVEILS PREVIEW OF THE DESIGN OF ITS FUTURE FORMULA E SINGLE-SEATER CAR

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Building on success with the most prestigious car manufacturers, Formula E will officially become an FIA world championship starting next season. Clearly part of a constant process of innovation, the famous electric championship will introduce the Gen2 EVO, a restyled version of the current car. As part of this aerodynamic evolution, DS Automobiles and its team partner DS TECHEETAH present the race livery design of their future single-seater car for Season 7 (2020-2021).



DS Automobiles and its sporting entity DS Performance has successfully completed the transition between the two generations of Formula E cars. With a motor that increased to 250kW and a battery of 52kWh, the 100% electric discipline has benefited from a profound transformation between 2018/2019 by allowing drivers to compete in an entire E-Prix distance without car change-overs.

Aligned with DS TECHEETAH, the DS E-TENSE FE19 won the two Championship ‘Drivers’ and ‘Teams’ titles last season. This season DS E-TENSE FE20 is succeeding on urban circuits around the world (with a podium in Santiago last month), the next generation is already under study.

For an avant-garde discipline like DS Automobiles, Formula E will evolve the design of its car for the 2020/2021 world championship. Modification of the front and rear appendages, addition of a ‘shark fin’ on the bonnet and opening of the front wheel arches, the Gen2 EVO symbolizes the uniqueness of the discipline and embodies the electric motor sport of tomorrow.

Supervised by DS Automobiles Design Studio, the design of the Gen2 EVO with the DS TECHEETAH Team incorporates the facelift imagined for season 7 while retaining the black and gold codes of the DS E-TENSE FE20. Through this new appearance that foreshadows its future livery, the premium brand of Groupe PSA, holder of the ‘Drivers’ (Jean-Eric Vergne) and ‘Teams’ (TECHEETAH) titles in Formula E, strengthens the expression of its knowledge – with a technological and innovative spirit.

The revelation of the Gen2 EVO by Formula E will take place on 3 March, 2020 at the Geneva International Motor Show on the FIA stand in the presence of the DS TECHEETAH Team and its driver Jean-Eric Vergne, the first double Formula E champion and ambassador from DS Automobiles.

"Formula E is as much a place of experimentation as it is a field of expression for DS Automobiles. We demonstrate our vision by having been the first premium manufacturer involved, our expertise in electrification by winning races and championships and our know-how by multiplying innovative actions around competition. Being the first team to present the design of our future single-seater is a new step in this commitment. "

Béatrice Foucher, CEO of DS Automobiles

MEDIA CONTACTS

Sara Hernmarck, PR Manager DS Techeetah team – Communications Manager
Tel: +44 (0) 7901 674810 / sara@techeetahfe.com

Nathalie Dumas, DS PERFORMANCE - Communications Manager
Tel: +33 (0)685 305362 / nathalie.dumas@ext.mpsa.com

Xiaoyan HUA SCHWAB, Communications Director, DS Automobiles
Tel: +33 (0)612 139 048 / xiaoyan.hua-schwab@dsautomobiles.com

Kevin Jones – Head of Communications, DS Automobiles - UK Communications
+44 (0)2476 884215 / +44 (0)7880 786596 / kevin.jones@DSautomobiles.com

ABOUT DS TECHEETAH
TECHEETAH Formula-E team is a Chinese racing team in the all-electric street racing series, ABB FIA Formula E. The team is owned by SECA (Shanghai) Limited.

The team won the Formula E Season 4 (2017/2018) Drivers' Championship title with Jean-Éric Vergne and together with André Lotterer, the team secured second place in the Teams' Championship.

Since the 2018 of the all-electric championship, TECHEETAH partnered with DS Automobiles to become DS TECHEETAH.

On 14 July 2019, DS TECHEETAH won the Teams’ title of the 5th Season of the FIA Formula E Championship and the Drivers' Championship title with Jean-Éric Vergne.

ABOUT CHINA MEDIA CAPITAL (CMC)
China Media Capital (‘CMC’), founded and chaired by Ruigang Li, is one of the most prestigious names in media and entertainment investment and operation in China and global markets. CMC has created and grown a number of champions and emerging leaders in the sectors of media and entertainment, Internet and mobile, and life style, covering film, television, music, sports, location-based entertainment, financial media, financial data service, online-video, smart TV, advertising, social network, game, online-education, e-commerce, O2O and etc.

ABOUT SECA
Based in Shanghai, SECA is a benchmark company in sports management and marketing in China. The company specializes in representing athletes, organizing events and developing content. China Media Capital (CMC) Holdings and Hall of Fame NBA member Yao Ming are among the company's investors.

ABOUT DS AUTOMOBILES
Driven by the avant-garde spirit, DS Automobiles is where French luxury savoir-faire meets advanced technology – the new brand DS.

DS Automobiles is the PSA Group's Premium brand.

Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.

DS 3 CROSSBACK E-TENSE is a BEV – a Battery Electric Vehicle and 100% electric. DS 7 CROSSBACK E-TENSE 4x4 is a PHEV - Plug-in Hybrid Electric Vehicle with 300hp, four-wheel drive and CO2 from 33g/km. Both benefit from the know-how DS acquired from its participation in Formula E that culminated in the Team and Driver’s Championship titles in 2018/2019.

For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, its exclusive service program for a unique brand experience.

Present in countries around the world, the DS brand has created and is developing an exclusive distribution network that includes boutique DS STORES and DS SALONS.

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