Thu, 02/01/2020 - 10:45
  • DS Automobiles was launched in 2015 and aims to embody French luxury savoir-faire into the automotive industry
  • It is the Premium division of Groupe PSA – the second-largest producer of vehicles in Europe
  • DS is driven by the avant-garde spirit, backed by an exceptional product heritage and are charismatic in design and advanced technology
  • Its second-generation products offer  powertrains, all with electrified propulsion


A French brand born in Paris, DS Automobiles was launched in 2015. Its ambition is to embody French luxury savoir-faire in the automotive industry. Driven by its outstanding heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction inherited from the first DS, launched back in 1955.

DS Automobiles is the Premium division of Groupe PSA – the second-largest vehicle producer in Europe – and draws great influence from the most successful Fashion and Luxury businesses, which are most prominently from Paris and in so doing ensures that DS provides uniqueness, heritage, French luxury savoir-faire (know-how / expertise), quality and engaging experiences for its customers.

DS Automobiles is located in Paris with a flagship store, DS WORLD PARIS, located at 33 rue François 1er within the Champs-Élysées district, with its headquarters, design and development operations also located in Paris.

DS products compete in the Premium-class of prominent automotive sectors and these models are available predominantly through a network of boutique-style DS Stores and DS Salons in the cities of most countries around the world.

‘ONLY YOU, the DS experience’ is a portfolio of services that aim to go beyond the expectations of customers for the maintenance, hiring of services, valet deliveries or Club Privilege benefits that come from DS ownership.  

DS products feature many advanced technology features, notably in its headlamp designs, suspension systems that suppress road imperfections and the attention-to-detail that continues to be discovered.

Finally, in 2019, the products of its second-generation DS range will offer customer both thermic (petrol and diesel) and electrified power trains. The electrified models will offer customers BEVs (Battery Electric Vehicles) and PHEVs (Plug-in Hybrid petrol-Electric Vehicles) to select. 


Designed for customers looking for a means to express themselves as individuals, the models in the DS range stand apart through their avant-garde design, refinement and attention-to-detail, advanced technology and dynamic serenity. All new DS products incorporate a distinctively charismatic design, advanced technology features and draw upon unique French luxury savoir-faire.

The DS Collection now comprises models from its second-generation range that started with the accomplished DS 7 CROSSBACK in 2018. This Premium SUV has many appealing features that includes elegant and comfortable proportions, DS ACTIVE LED VISION headlights, hypnotic 3D rear lights and two 12” instrumentation screens with an innovative interface. Reflecting French luxury savoir-faire, it features a choice of DS Inspiration interiors with the elegance of premium materials, is guided by an obsession for detail and magnified interior roominess. Advanced technology features include high levels of driving comfort, PHEV and an 8-speed electrically-controlled automatic transmission (EAT8), DS PILOT for level-2.0 Autonomous driving, DS Safety with DS NIGHT VISION and DS Lounge with DS ACTIVE SCAN SUSPENSION.

The next model of the second-generation is DS 3 CROSSBACK - a premium compact SUV debut at the Paris International Motor Show in 2018 and arrives in spring 2019.

DS Automobiles is developing a six-model range with each one featuring an electrified version (with either 100% Electric or hybrid propulsion or some with both). The launch of DS 7 CROSSBACK E-TENSE 4x4 (the PHEV petrol-electric hybrid with 300hp) and DS 3 CROSSBACK E-TENSE (100% Electric version) are both scheduled for availability in 2019. All second-generation models are WLTP compliant.

“The energy transition is underway. DS Automobiles is a pioneer, both as an official manufacturer competing in Formula E since 2015, which directly benefits the E-TENSE program. I’m proud to take part in this project about energy transition for a brand that’s also engaged in research into efficiency and performance.”

Jean-Éric Vergne, E-TENSE ambassador, Formula E champion and DS E-TENSE FE19 driver


DS Automobiles strives to be among the global leaders in low-emission vehicles, as every one of its second-generation range will be lowest emissions and electrified – either as a PHEV (Plug-in Hybrid petrol-Electric Vehicle) or BEV (Battery Electric Vehicle), carrying the signature ‘E-TENSE’ branding for electrified powertrains with versions of DS 7 CROSSBACK and DS 3 CROSSBACK arriving in QTR4 2019. The DS 7 CROSSBACK E-TENSE 4x4 offers a 300hp, low CO2 at 49g/km with four-wheel-drive and DS 3 CROSSBACK E-TENSE is DS Automobiles’ first 100% electric vehicle with 136hp, a 200-mile range (WLTP drive cycle) and the ability to be 80% charged in 30 minutes.


DS Stores and DS Salons are the primary point-of-contact for DS customers and prospects. DS also has a flagship store - DS WORLD PARIS at 33 rue François 1er in Paris. From 1 July 2018 the DS stood as an independent franchise with a quickly emerging portfolio of DS Stores and DS Salons worldwide, currently with 345 outlets and an expectation of over 500 for the beginning of 2019.

In the UK there will be over 50 outlets open by the end of 2018 with more opening in 2019.

This major step ensures that all DS customers receive the full benefits of what DS Automobiles has to offer:

  • A distinctive range of DS models, that currently include the DS 3 and the DS 7 CROSSBACK SUV and joined by a new model every year to form a six-model range, all of which include electrified versions
  • A highly qualitative customer experience, delivered by DS Stores and DS Salons, the design of which has been inspired by French Boutique hotels to create a high end, bespoke, engaging experience
  • A set of exclusive services, through the ‘ONLY YOU, the DS Experience’ customer programme, designed to delight DS customers with a portfolio of service at every step of their journey with DS
  • An exclusive used car programme - DS CERTIFIED, that provides the best conditioned pre-owned DS models with a set of premium services and high standards
  • A high end customer service delivered by DS dedicated staff, in Sales as well as After Sales, embodying fully the DS values and high standards, facilitated by bespoke training which includes an immersion in Paris luxury sales and the DS design centre


Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is the PSA Group's Premium brand.

Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature. For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, its exclusive service program for a unique brand experience. Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.


KEVIN JONES – Head of Communications

02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com


CRAIG MORROW – Press Fleet Officer

02476 884261 / 07747 764745 / craig.morrow@mpsa.com


JEREMY TOWNSEND – Director, Communications, Events & Sponsorships

07827 896480 / jeremy.townsend@mpsa.com


UK PRESS WEBSITE: http://uk-media.dsautomobiles.com  

For more information about DS Automobiles, please visit www.DSautomobiles.co.uk  

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