DS 3 CROSSBACK E-TENSE: THE ELECTRIC REVOLUTION

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Fri, 25/10/2019 - 11:00
  • DS 3 CROSSBACK E-TENSE - the electric premium B segment SUV, opens the way for a new motoring experience by putting the driver and their passengers into an exclusive setting
  • Based around an innovative multi-energy platform, DS 3 CROSSBACK E-TENSE provides the same sophistication and exceptional comfort as the other cars from DS Automobiles while adding all the qualities of E-TENSE, the 2019 Formula E championship-winning electric technology
  • With its 100kW motor and 50kWh battery, DS 3 CROSSBACK E-TENSE offers a WLTP range of 200-miles / 320km (267-miles / 430km NEDC) and can be charged to 80% in c30 minutes from a 100kW point


With a complete commitment to energy transition, DS Automobiles has displayed its desire to move to new forms of energy ever since its 2015 launch by taking part in Formula E from the very beginning. Electrification is at the heart of DS Automobiles’ strategy.

 

“Electrification is an efficient answer to the current challenges. It stands out through energy recovery under braking which allows energy efficiency that is not possible for solely combustion engines. It gives unparalleled driver enjoyment with the availability of high torque at the slightest acceleration plus silence inside. Lastly, it is an answer to potential access limitations being imposed in town centres on traditional vehicles. So that our customers can keep their freedom of movement and all the pleasure of driving a DS, we’ve created a range of electric cars that is led from today by DS 3 CROSSBACK E-TENSE.”

Yves Bonnefont, DS Automobiles CEO

To address the development of new legislation, our electrification plans became a reality in 2019 with DS 3 CROSSBACK E-TENSE (100% electric) and DS 7 CROSSBACK E-TENSE 4x4 (300hp, plug-in hybrid with 36-mile zero emissions range), supported by DS TECHEETAH and Jean-Éric Vergne winning the Formula E championship in 2019.

 

From 2020, every car manufacturing group must post an average 95g/km of CO2 (NEDC data proportional to the volume of vehicles sold) across 95% of its registrations in Europe. Credits will be allocated for each 100% battery electric vehicle or PHEV sold and for eco innovations designed to reduce CO2 emissions in everyday use. If the targets aren’t hit, a fine of 95 Euros per g/km/vehicle will have to be paid. Equivalent laws are being enforced in China, Latin America and other Asian countries.

 

DS Automobiles is a leader - both at the heart of Groupe PSA and in the global market. DS 3 CROSSBACK E-TENSE is the first 100% electric premium B segment SUV to be sold from 2019. Through its design, it has revolutionised the very idea of the electric vehicle. In contrast to what’s already available, DS 3 CROSSBACK E-TENSE sits on a platform that is designed to be as efficient for internal combustion engine cars as for a battery/electric motor arrangement. This configuration marks a new chapter for the industry by superseding vehicles built on poorly adapted platforms where the batteries take up space in the cockpit or boot, and by standing apart from solely electric vehicles with basic trim and equipment.

 

DS 3 CROSSBACK E-TENSE benefits from the brand’s savoir-faire (know how) that enables it to bond advanced technology with luxury. Innovative on the technical front, DS 3 CROSSBACK E-TENSE has a acoustically quiet cockpit environment with well-padded seats, quality materials and unequalled comfort. The precision of the detail is emphasised by the incredible Art Leather Nappa leather with watchstrap design seats and spectacular Pearl stitching offered by the DS Inspiration OPÉRA and Clous de Paris Guillocharge finish. The DS Inspiration RIVOLI features Pebble Grey grain leather, while Alcantara® is the signature of the DS Inspiration PERFORMANCE Line, offering personalisation that customers who pay attention to the smallest details are looking for.

 

Noise insulation is even more noticeable in an electric vehicle. Without the vibration and sound of an internal combustion engine, any noise from outside becomes more obvious. DS 3 CROSSBACK E-TENSE adopts several technical solutions such as increased door panel thickness, using thicker glass and an acoustic windscreen. With this insulation, DS 3 CROSSBACK E-TENSE has unparalleled sound deadening for its segment. This enables occupants to benefit fully from the effect of DS LOUNGE.

 

The touch controls and the central air vents are diamond-shaped beneath a wide 12” screen, the largest in the segment. It displays the main controls and in particular, brings the driver aids together in one place. The heat pump, the Tyre Pressure Monitoring System, the ABS with EBD (Electronic Brakeforce Distribution), ESP, Lane Keeping Assist, Hill Start Assist, Rear Park Assist, everything like automatic air conditioning, the leather steering wheel, eight airbags and flush fitting door handles are standard, no matter what the specification level.

 

DS 3 CROSSBACK E-TENSE stands out with Satin Chrome DS Wings, an Anthracite Grey grille and integrated E-TENSE badges. The rear bumper is also unique. The 18” KYOTO alloy wheels and the new Crystal Pearl colour is also available. Because of its dimensions, DS 3 CROSSBACK E-TENSE has five proper seats within a 4.12m length and a boot that stays at 350 litres, among the best in class.

 

There are three driving modes: ‘ECO’ to maximise the range; ‘NORMAL’ and ‘SPORT’ with an immediate increase in torque. These are complemented with two energy recovery systems, developed from the learnings of Formula E involvement and controllable by the driver: ‘NORMAL’ to simulate the behaviour of an internal combustion engine and ‘BRAKE’, which applies a maximum deceleration of almost 1.3m/s2.

 

The potential 200-mile WLTP range (267-miles on the NEDC cycle) is maximised by experience learned from Formula E in energy recovery and the use of a heat pump, an efficient way of warming the battery to maintain it at an optimal operating temperature, even in cold weather.

 

With this new 100% electric offering, DS 3 CROSSBACK E-TENSE is aimed at all premium B segment SUV customers. In Western Europe, the average daily mileage of the B segment driver is judged to be around 25-miles. If that is the case, most people may only need to plug in once a week (fully charged in 5 hours on a domestic supply with an 11kW charging point). And for essential trips the on-board charger can boost the battery to 80% in around 30 minutes from a 100kW supply, which should be more than 155-miles WLTP (nearly 220-miles NEDC).

 

A suite of services devoted to E-TENSE

To support drivers of E-TENSE electric models, DS Automobiles has a suite of associated services.

 

With the E-TENSE remote control in the MyDS app, the user can access all the important information of their DS 3 CROSSBACK E-TENSE: battery charge level, range and how much time is left to charge. It is also possible to start temperature pre-set so you get into a cockpit that’s already air conditioned, or to programme deferred charging at home in order to benefit from any lower rate electricity tariffs. This is also possible, to do the same things, on the screen inside DS 3 CROSSBACK E-TENSE.

 

‘Charge My Car’ by Free2Move Services will find nearby compatible charging stations, then guide the user to a chosen place before beginning and paying for recharging. Preparing for long journeys is also made easier from the app or via the screen of DS 3 CROSSBACK E-TENSE. With the Trip Planner service, the best route is suggested, sent to DS 3 CROSSBACK E-TENSE and as it is connected it can be adapted at any time depending on road conditions. Trip Planner also arranges stops at charging points to make the journey easier.

The Free2Move Services app enables them to enjoy numerous benefits like access to priority lanes at tollgates, reserving parking, a valet at stations or airports and paying at parking meters.

 

This suite of E-TENSE services complements the ‘Only you, the DS experience’ programme with the convenience of DS Assistance and DS Valet offered to all DS drivers.

 

In summary

DS 3 CROSSBACK E-TENSE is the first premium B segment SUV on the market. Designed on a multi-energy platform it offers the same luxury and advanced technology as DS 3 CROSSBACK while adding the benefits of electrification and E-TENSE services.

 

With its 100kW/260Nm motor and 50kW battery, DS 3 CROSSBACK E-TENSE can be 100% charged in 5 hours on a dedicated domestic supply and will charge to 80% in c30 minutes on a 100kW rapid charger. Range is 200-miles WLTP or 267-miles NEDC, and is clearly dependent on conditions and driving style.

 

With the DS Inspiration OPÉRA, DS 3 CROSSBACK E-TENSE has a leather interior in Nappa Art Leather on well-padded seats. The first-class acoustic treatment gives exceptional comfort and insulation. The special equipment it features is another quality with DS DRIVE ASSIST Level 2 autonomous driving, new generation DS MATRIX LED VISION lighting, and flush fitting door handles that appear when the driver approaches if equipped with PROXIMITY KEYLESS ENTRY & START.

 

 

 

 

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ABOUT DS AUTOMOBILES

Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is the PSA Group's Premium brand.

Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.

For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, its exclusive service program for a unique brand experience.

Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.

Follow all DS news on www.DSautomobiles.com @DS_Official

 

 

CONTACT INFORMATION:

KEVIN JONES – Head of Communications

02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com

 

CRAIG MORROW – Press Fleet Officer

02476 884261 / 07747 764745 / craig.morrow@mpsa.com

 

JEREMY TOWNSEND – Communications Director

07827 896480 / jeremy.townsend@mpsa.com

 

UK PRESS WEBSITE: http://uk-media.dsautomobiles.com  

For more information about DS Automobiles, please visit www.DSautomobiles.co.uk  

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