CHOOSE A DESIGN FOR THE SM FOR 2020 | Media DS UK

CHOOSE A DESIGN FOR THE SM FOR 2020

download-pdf
download-image
download-all
  • Revealed on 10 March 1970 in Geneva, the SM is celebrating a 50 year anniversary.
  • An avant-garde symbol, the shape of the SM has been the subject of a competition within DS DESIGN STUDIO PARIS to dream up an ‘SM 2020’.
  • Six DS DESIGN STUDIO PARIS creations can be voted for by visitors to DS Automobiles on Facebook and Twitter.
  • The competition is open to other designers who go to @DS_Official on Instagram and Twitter and use #SM2020.


Inspired by the spirit of the avant-garde, DS DESIGN STUDIO PARIS doesn’t stop pushing the limits of creativity. A few days after revealing DS 9 and DS AERO SPORT LOUNGE, the team led by Thierry Metroz has a new challenge: designing the shape of the ‘SM 2020’.

Symbolic of great French coachbuilding and legendary for half a century, the SM remains a jewel of the car industry and the expertise that nowadays characterises the work of DS Automobiles. Like the 1955 DS, the SM influences DS Automobiles’ designs.

Driven by the desire to share this with SM and DS Automobiles fans, DS DESIGN STUDIO PARIS is showcasing six proposals until 10 March, 50 years to the day since the SM was unveiled at the President Wilson Hotel in Geneva.

From now on, the DS DESIGN STUDIO PARIS work can be voted in the form of duels on through posting on the DS Automobiles Facebook, Twitter and Instagram stories pages.

The drawing’s winner of each duel will participate in a second phase during which the shares on social networks will be crucial. Internet users will then have the opportunity to win the lithography signed by its designer.

Everyone is also invited to share their own creations on social networks by using @DS_Official and # SM2020.

Appointments:

Tuesday 10 March 14:00
Thursday 12 March 14:00
Saturday 14 March 14:00

Final phase from Monday March 16…

https://www.linkedin.com/showcase/ds-uk/
https://www.facebook.com/DSUKOfficial/
https://twitter.com/ds_uk_official
https://www.instagram.com/ds_uk (story post)
https://www.instagram.com/ds_official (feed post)

ABOUT DS AUTOMOBILES
Driven by the avant-garde spirit and backed by the exceptional heritage of the 1955 DS, DS Automobiles, launched new brand DS in 2015 to embody French luxury savoir-faire in the automotive industry.

DS Automobiles is Groupe PSA's Premium brand. Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With DS 7 CROSSBACK and DS 3 CROSSBACK Premium SUVs, the DS brand plans for a range of six worldwide vehicles, all offered with electrified versions under the E-TENSE label.

These models include DS 3 CROSSBACK E-TENSE, a BEV - Battery Electric Vehicle is 100% electric and DS 7 CROSSBACK E-TENSE 4x4, a PHEV - Plug-in Hybrid Electric Vehicle with 300 horsepower and 4-wheel drive with CO2 from 33g/km, benefit from DS savoir-faire acquired with the Formula E Driver and Teams Championship titles in 2018/2019.

For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, with its exclusive service program for a unique brand experience. Present in 39 countries, the DS brand has created and is developing an exclusive distribution network that includes DS STORES and DS SALONS throughout the world.

Follow all DS news on www.DSautomobiles.com @DS_Official

CONTACT INFORMATION:

KEVIN JONES – Head of Communications
02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com 

CRAIG MORROW – Press Fleet Officer
02476 884261 / 07747 764745 / craig.morrow@mpsa.com

JEREMY TOWNSEND – Communications Director
07827 896480 / jeremy.townsend@mpsa.com

DS Automobiles UK has a presence on the following Social channels:

CONTACT INFORMATION:
UK PRESS WEBSITE: http://uk-media.dsautomobiles.com
For more information about DS Automobiles, please visit www.DSautomobiles.co.uk

DS Automobiles UK has a presence on the following Social channels:
TWITTER AT: www.twitter.com/ds_uk_official
FACEBOOK AT: www.facebook.com/dsukofficial
INSTAGRAM AT: www.instagram.com/ds_uk
LINKEDIN AT: https://www.linkedin.com/company/ds-uk

Scroll