Following its UK public premiere at the 2015 Goodwood Festival of Speed, the spectacular Divine DS concept car headed to London for an exclusive drive through the iconic scenery of Hyde Park. The historic backdrop provided a contrast to the ultra-modern design of Divine DS, which represents a vision of the future for DS Automobiles. Divine DS features a range of sleek, powerful styling cues and state-of-the-art technologies that symbolise the ‘spirit of avant-garde’.

The Divine DS concept car captured the imagination of passers-by in London’s Hyde Park recently, where it was taken for an exclusive drive through the stunning scenery along the banks of The Serpentine.


Damien Fressard, Exterior Designer of Divine DS, joined the car on its visit to London and provides an insight into the design inspiration for Divine DS in this short film: https://youtu.be/hIbY49MKnlk


Divine DS was created in Paris as a showcase for the design language of future models from DS Automobiles. The current DS range has sold more than 550,000 vehicles worldwide since the launch of DS 3 in 2010. Divine DS provides a glimpse of the future as DS Automobiles prepares for the launch of six new production models by 2020.


Divine DS is a manifest for the core values of DS Automobiles. The striking ‘DS Wings’ signature at the front is set against a contrasting diamond pattern on the grille. This diamond pattern is repeated as a theme throughout – from the unique roof design to the modular rear lights – representing the brand’s ‘spirit of        avant-garde’ design philosophy that sets all DS models apart.


The Divine DS concept also features advanced, experiential technologies, such as DS LED vision headlights and sequential indicators, as well as a bold high-tech cabin that includes a fully-digital interface comprising a holographic head-up display and a 10.4 inch HD touchscreen.


The cabin clearly illustrates DS Automobiles’ focus on refinement and attention to detail. Full-grain aniline leather upholstery is patterned with a unique version of the iconic DS ‘watch-strap’ seat design. The modular interior provides the ultimate in personalisation with three interchangeable interior ambiences, each with its own unique style.


The interior of Divine DS was designed in collaboration with two prestigious fashion brands, each renowned for their expertise and excellence. There are crystals from Swarovski on the door panels and dashboard, and embroidery from Lesage as part of the interior trim to bring haute-couture levels of sophistication and quality to the cabin.


Set against the backdrop of London’s famous Hyde Park, Divine DS makes an avant-garde statement as a car that stands out from the ordinary. It also represents an exciting vision of the future for DS Automobiles.


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The DS brand

A French brand founded in Paris, DS was officially created on 1 June 2014. Its stated ambition is to re-establish the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 CABRIO, DS 4, DS 5, DS 5LS* and DS 6*. The DS range combines exceptional styling, sensations and refinement with premium materials and advanced technology, such as the Hybrid4 diesel hybrid drivetrain available on DS 5. Distributed in Europe through DS Stores or in dedicated exhibition zones, DS has a specific network of sales outlets in China. For customers, DS has come to represent a brand experience

that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 550,000 vehicles since launch.

Follow the latest DS news via @DS_UK_Official and 60 years of DS using the hashtag #DSis60

*Available in China only.