Tue, 13/02/2018 - 10:00
  • DS Automobiles is launching a new boutique Limited Edition that goes on sale in February
  • DS 3 Black Lézard is uniquely-distinguished by its hand-finished roof effect inspired by reptile skin and also comes with an exclusive leather and Black Lézard-style clutch bag/wallet
  • With its tactile and chic appearance, this fashionable car takes the brand’s promise to design collectable, limited edition models to the next level
  • To enhance its rarity, only 100 of the avant-garde models will be available in the UK, priced at £19,545 OTR

DS 3 Black Lézard Limited Edition is now available to order. Inspired by the latest trends in fashion and Parisian chic style, and reinforcing the unique personality that has become an appealing characteristic of DS 3.


With a unique reptile skin-effect roof that has been hand-finished by the specialist DS team to give the vehicle a distinctive appearance, DS 3 Black Lézard also includes a tailor-made leather and Black Lézard-style clutch bag, available to DS customers with the delivery of their new car.


“From a style perspective we wanted to create an element of the car that would be unique in its appearance. We were inspired by the world of fashion, haute couture and leather goods to create DS 3 Black Lézard.” Thierry Metroz, DS Styling Director DS Automobiles.


“The opportunity to personalise DS 3 reflects the values of the DS brand. With DS 3 Black Lézard we have fused heritage and intense style by featuring a roof that draws inspiration from the beauty of reptile skin. The 3D effect also provides a very modern look.”

Eric Apode, DS Automobiles Products and Business Development VP.



Attention-to-detail is a DS hallmark: the ‘Lézard’ custom texture features on the roof panel, but also on the top edges of the doors and rear spoiler too. To further enhance the elegant appearance of this distinctive vehicle, the choice of body colours includes Perla Nera Black, Platinum Grey, Ink Blue and Whisper Purple. The enhanced specification includes DS LED Vision headlights, 17-inch black diamond-cut alloy wheels and gloss-black ‘A pillars’ to add to the exclusive style of DS 3 Black Lézard. The inside is adorned with Basalt Black leather upholstery and a gloss-black dashboard to complete the stylish environment.


DS 3 Black Lézard Limited Edition includes many extra features (over its nearest comparable model, the DS 3 Connected Chic trim level):

Exterior Style

  1. Black reptile skin-effect roof
  2. 17-inch black diamond-cut ‘Aphrodite’ alloy wheels
  3. Gloss-black A pillars
  4. Black exterior door mirrors with a chrome base

Lighting and Visibility

  1. DS LED Vision – Xenon headlights
  2. Electrically heated and folding door mirrors
  3. Auto-dimming electro chrome rear view mirror

Comfort and Convenience

  1. Automatic lights and windscreen wipers

Interior Features

  1. Basalt Black leather upholstery
  2. Gloss-black dashboard
  3. Leather steering wheel
  4. Leather gear knob
  5. Exclusive leather and Black Lézard-style clutch bag/wallet


DS 3 Black Lézard is available only with the award-winning and best-selling PureTech 110 S&S engine, with manual gearbox, priced at £19,545 OTR (£2,000 extra than the best-selling DS 3 Connected Chic.


DS 3 Lézard is powered by the award-winning PureTech 110 S&S petrol 1,199cc engine that produces 110hp @ 5,500rpm and 205Nm torque @ 1,500rpm. It has a max speed of 118mph, can reach 62mph in 9.6 secs and has the economy; Urban cycle: 53.3mpg, Extra urban: 74.3mpg, Combined: 65.7mpg with CO2 emissions of 100g/km.              

For more information on DS Automobiles visit the DS website http://www.dsautomobiles.co.uk/home


About DS Automobiles

A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is to embody French luxury know-how in its cars. Driven by its outstanding heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction of the first DS, launched in 1955.

Designed for customers looking for a means to express themselves as individuals, the DS Collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 4S*, DS 5, DS 5LS*, DS 6* (* Chinese market only), together with DS 7 CROSSBACK. The Collection features cars that stand apart through their avant-garde design, refinement and attention-to-detail features, advanced technologies and peace-of-mind at the wheel.

Presented at the 2017 Geneva Motor Show, DS 7 CROSSBACK, the SUV by DS with innovation and know-how from Paris, ushers in the second generation of DS models. Committed to high-performance hybrid and electric cars, the Brand will be launching DS 7 CROSSBACK equipped with E-TENSE, the hybrid by DS, in 2019.

All DS products are available from DS Stores and DS Salons. DS also has a flagship store, DS WORLD PARIS and a DS URBAN STORE in the UK, located in the Westfield London shopping centre in White City. DS also delivers a brand experience that goes beyond the products to include ONLY YOU, a collection of exclusive services showcased at the 2016 Paris Motor Show.

DS also supports year-round artistic and cultural activities on the themes of fashion, design, art and gastronomy, respecting and inspired by the values of the DS line. In the UK DS Automobiles is a sponsor of Sky Arts and with gastronomy has Pascal Aussignac as its UK DS brand Ambassador linked to participation and sponsorship at Events-in-the-Sky.

Follow all DS news on www.DSautomobiles.com @DS_Official



KEVIN JONES – Head of Communications

02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com


ANDREW DIDLICK – Director, Communications, Events & Brand Partnerships

07836 362859 / andrew.didlick@mpsa.com


CRAIG MORROW – Press Fleet Officer

02476 884261 / 07747 764745 / craig.morrow@mpsa.com


JOHN KENDALL – Fleet PR Consultant

07941 782956 / johnkendall@inl.co.uk


UK PRESS WEBSITE: http://uk-media.dsautomobiles.com

For more information about DS Automobiles, please visit www.DSautomobiles.co.uk

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