DS AUTOMOBILES AT 2015 GOODWOOD FESTIVAL OF SPEED
DS Automobiles is proud to make its first appearance at the Goodwood Festival of Speed. DS will mark the beginning of a new era, as a premium French brand, with a significant presence at the UK’s most prestigious automotive event.
The DS showcase will be the focal point of the 60th anniversary celebrations for the original DS. A 1957 DS will be at the heart of the display, paying tribute to the rich heritage of DS. The Divine DS concept car will also be on show, as the inspiration for future DS models. New DS 5 will make its UK public premiere, as well as being available for exclusive test drives during the Moving Motor Show.
Visitors to the 2015 Goodwood Festival of Speed are invited to immerse themselves in the world of DS Automobiles, the newly established premium French brand.
To celebrate the 60th anniversary of the original DS from 1955, the DS Automobiles area will showcase the full DS range, taking guests on a journey through time from the past, into the present and future of DS.
Guests will be able to experience the essence of DS, including the first UK public appearance of New DS 5, the flagship of the DS range.
The Divine DS concept car, which was unveiled at the 2014 Paris Motor Show, offers a vision for the future of the DS brand, featuring sleek, powerful styling and striking graphic signatures. Divine DS is also the inspiration for visitors to experience ‘Divine Moments’ in the DS zone.
For these #divineDSmoments, Artisan chocolatiers have been commissioned to create limited edition chocolates, to reinforce the premium experience for visitors to the display. In addition, DS hosts will offer guests the opportunity to have their photograph taken with Divine DS and win a range of premium prizes.
The flagship of the range, New DS 5 is the first DS to feature full DS Automobiles branding right around the car. It also features a new front end, complete with the ‘DS Wings’ design signature, and ‘watch strap’ upholstery in semi-aniline leather, the finest grade of leather used in the automotive industry.
New DS 5 is a premium vehicle unlike anything else in its segment. Two versions, including a New DS 5 1955 Limited Edition, will be displayed in the DS area. Guests at the Moving Motor Show on Thursday 25 June will have the opportunity to drive New DS 5 for the first time – on the legendary Goodwood Hillclimb.
DS 4 has also received a series of enhancements this year, including the introduction of the latest highly efficient Euro 6 engines, updated DS badging and new paint colour options. Meanwhile, DS 3 is now available with a new state-of-the-art six-speed automatic transmission delivering smoother gear changes and a more refined driving experience.
Three hugely popular DS 3 models will also be starring at the Moving Motor Show, namely DS 3 DSport
THP 165, DS 3 DSport CABRIO THP 165 and the limited edition DS 3 CABRIO Racing.
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The DS brand
A French brand founded in Paris, DS was officially created on 1 June 2014. Its stated ambition is to re-establish the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 CABRIO, DS 4, DS 5, DS 5LS* and DS 6*. The DS range combines exceptional styling, sensations and refinement with premium materials and advanced technology, such as the Hybrid4 diesel hybrid drivetrain available on DS 5. Distributed in Europe through DS Stores or in dedicated exhibition zones, DS has a specific network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 550,000 vehicles since launch.
Follow the latest DS news via @DS_UK_Official and 60 years of DS using the hashtag #DSis60
*Available in China only.