DS AUTOMOBILES ANNOUNCES ITS SUPPORT TO THE ROYAL BOTANIC GARDENS, KEW EXHIBITION ‘CHIHULY AT KEW: REFLECTIONS ON NATURE’
- DS Automobiles is the Official Supporter of the Royal Botanic Gardens, Kew for the ‘Chihuly at Kew: Reflections on Nature’ Exhibition that is being displayed from mid-April
- The world’s most celebrated contemporary glass artist Dale Chihuly is exhibiting his luminous and unique glass artworks across one of London’s most spectacular landscapes in a perfect marriage of art, science, and nature
- DS Automobiles is using this opportunity in the UK to showcase its electrification developments through the E-TENSE signature and will have an onsite presence at Kew
DS Automobiles is announcing its support to the Royal Botanic Gardens, Kew Exhibition ‘Chihuly at Kew: Reflections on Nature’ (13 April – 27 October 2019), epitomising ’the spirit of avant-garde’.
Kew is a world famous centre for botanical and mycological knowledge where plants and fungi have been researched, cultured and conserved for over 250 years. Iconic artist Dale Chihuly is exhibiting his luminous, unique glass artworks across one of London’s most spectacular landscapes, in a perfect marriage of art, science, and nature. Famous worldwide for his dazzling glass sculptures, Chihuly’s work has been exhibited in more than 240 museums around the world, over his 50-year career. As well as glass, Chihuly uses paint, charcoal, graphite, neon, ice, and Polyvitro to explore possibilities and realise his vision, this being only his second visit to the UK.
There is an eco DS display planned for alongside the newly restored Temperate House, displaying the latest second-generation DS products with low emissions and electrified ‘E-TENSE’ versions. There will also be integrated promotional activities including a presence at Kew’s busiest entrance, Victoria Gate, with other initiatives in development too.
In 2019, DS Automobiles is launching its electrified product deployment - with BEV (Battery Electric Vehicles) and PHEV (Plug-in Hybrid petrol-Electric Vehicles) becoming available on each of its new second-generation range. E-TENSE is DS Automobiles’ global vision for energy transition and this new avant-garde strategy for electrification has led to the brand offering all its new models in versions that are 100% electric or high-performance plug-in hybrid, combined with a suite of dedicated services.
“DS Automobiles is delighted to be supporting the exhibition ‘Chihuly at Kew: Reflections on Nature’.
We believe the association represents a stylish and timely platform with our quickly emerging, young premium brand. Our philosophy is a blend of savoir-faire coupled with advanced technology and the arrival of our elecrtification plans, and I can’t think of a location that compliments this better.”
Mark Blundell, UK Marketing Director, DS Automobiles
Director of Marketing and Commercial Enterprise at Royal Botanic Gardens, Kew, Sandra Botterell, commented: “We have worked hard to select the best supporter for the exhibition ‘Chihuly at Kew: Reflections on Nature’, which we open in April. This exhibition represents the pinnacle of innovative, modern design so we needed a partner that could reflect that same spirit, and DS Automobiles is a perfect fit. We welcome having DS Automobiles’ support for this creative and spectacular exhibition, which we know our visitors will thoroughly enjoy.”
DS Automobiles strives to be among the global leaders in low-emission vehicles, as every one of its second-generation range will be lowest emissions and electrified – either as a PHEV (Plug-in Hybrid petrol-Electric Vehicle) or BEV (Battery Electric Vehicle), carrying the signature ‘E-TENSE’ branding for electrified powertrains with versions of DS 7 CROSSBACK and DS 3 CROSSBACK arriving in QTR4 2019. The DS 7 CROSSBACK E-TENSE 4x4 offers a 300hp, low CO2 at 49g/km with four-wheel-drive and DS 3 CROSSBACK E-TENSE is DS Automobiles’ first 100% electric vehicle with 136hp, a 200-mile range (WLTP drive cycle) and the ability to be 80% charged in 30 minutes.
Also, within the portfolio of services offered through ‘Only You, the DS experience’ includes DS Club Privilège members (individuals that have purchased a DS car) who will have the potential to access exclusive VIP tickets to the exhibition after hours, with VIP guided tours of the gardens and free family tickets to the Chihuly exhibition at Royal Botanic Gardens, Kew.
More information about the exhibition is available:
Note to editors:
Dale Chihuly. Sapphire Star, 2010. 9½ x 9½ x 9½'.
The New York Botanical Garden, Bronx, NY, installed 2017 © Chihuly Studio
ABOUT Royal Botanic Gardens, Kew
The Royal Botanic Gardens, Kew is a world famous scientific organisation, internationally respected for its outstanding collections as well as its scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world. Kew Gardens is a major international and a top London visitor attraction. Kew’s 132 hectares of landscaped gardens, and Wakehurst, Kew’s Wild Botanic Garden, attract over 2.1 million visits every year. Kew was made a UNESCO World Heritage Site in July 2003 and celebrates its 260th anniversary in 2019. Wakehurst is home to Kew's Millennium Seed Bank, the largest wild plant seed bank in the world. Kew receives approximately one third of its funding from Government through the Department for the Environment, Food and Rural Affairs (Defra) and research councils. Further funding needed to support Kew’s vital work comes from donors, membership and commercial activity including ticket sales.
About Dale Chihuly
About Dale Chihuly Dale Chihuly is an American artist noted for revolutionizing the studio glass movement and elevating perceptions of the glass medium. Known for ambitious architectural installations in cities, museums, and gardens around the world, Chihuly utilizes a variety of media to realize his creative vision, including glass, paint, charcoal, neon, ice, and Polyvitro. Chihuly’s work is included in more than 200 museum collections worldwide, including Metropolitan Museum of Art, Smithsonian American Art Museum and Corning Museum of Glass. Major exhibitions include Chihuly Over Venice (1995-96), Chihuly in the Light of Jerusalem (1999), de Young Museum in San Francisco (2008), Museum of Fine Arts, Boston (2011), Virginia Museum of Fine Arts, Richmond (2012), Montreal Museum of Fine Arts, Montreal, Canada (2013), Royal Ontario Museum, Toronto, Canada (2016), and Crystal Bridges Museum of American Art, Bentonville, Arkansas (2017.) In addition, Chihuly Garden and Glass, a long-term exhibition located at the Seattle Center, opened in 2012.
For more information, visit chihuly.com, Facebook.com/chihuly and @ChihulyStudio.
ABOUT DS AUTOMOBILES
Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is the PSA Group's Premium brand.
Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature. For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, its exclusive service program for a unique brand experience. Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.
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