DS Automobiles is pleased to announce the appointment of Michelin-starred chef, Pascal Aussignac, as a new     DS Brand Ambassador in the UK. Pascal made his debut appearance at the official opening of the new DS Urban Store at Westfield London.

DS Automobiles has announced the appointment of Michelin-starred chef, Pascal Aussignac, as an official DS Brand Ambassador for the UK.


The grand opening of the DS Urban Store at Westfield London on 1 December was Pascal’s first opportunity to make a personal appearance on behalf of DS Automobiles and to introduce his DS inspired cuisine.        The only store of its kind anywhere in the world, the new DS Urban Store at Westfield heralds the arrival of a new digitally-enabled DS boutique concept that the brand will soon deploy in popular and prestigious locations around the globe.


“Pascal’s reputation for excellence, embodied in his Michelin-starred status, is perfectly aligned with our target audience, whilst gastronomy is an area where we see real parallels with our own brand values. When we marry this up with Pascal’s style, charm and engaging personality, we think he’s a great fit for DS. We’re really looking forward to working with him on various projects in the coming months and years.”
Mark Blundell – Marketing Director, DS Automobiles UK


Born in the Toulouse region of South West France, Pascal’s creations celebrate the food of his homeland in Gascony. An innovative take on traditional dishes, a penchant for versatility and attention to detail is what makes Aussignac’s cuisine stand out, and a perfect match for the DS brand.


Awarded the ‘Restaurant Chef of the Year’ title at the Graft Guild of Chef Awards, Pascal is constantly exploring new ways of bringing style and identity to his culinary creations at the Michelin-starred Club Gascon in East London.


“I’m delighted to work alongside DS Automobiles. As a kid I remember my father being given a new DS each year for his work, and so for me to be asked to be a UK Ambassador for DS brings a certain je ne sais quoi in my soul. The brand has already been doing some great things this year and I am very excited to be part of its future.”

Pascal Aussignac – DS Brand Ambassador


Pascal’s role as an official DS Brand Ambassador will see him involved in various DS activities and events throughout the 2-year partnership. Pascal drives the brand’s flagship DS 5 model.


For more information about DS Automobiles, visit www.DSautomobiles.co.uk


For more information about Pascal Aussignac and Club Gascon, visit http://www.clubgascon.com/pascal.php  

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About the DS brand

A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French automotive industry. Inspired by the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.

Designed for customers looking for a means to express themselves as individuals, the DS collection now comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5, DS 5LS* and DS 6*. Featuring remarkable styling, premium materials and refinement in every detail, the DS collection also stands apart with its advanced technology. Unveiled in 2016, the high-performance             DS E-TENSE electric car embodies the future of the brand.

Available from DS Stores, DS Salons and a selection of other dedicated zones within the Citroën network. DS also has two flagship stores – DS WORLD PARIS and DS WORLD SHANGHAI. DS represents a brand experience that goes beyond the products to include ONLY YOU – a collection of exclusive services showcased at the Paris Motor Show 2016.

Keep up with the latest news at www.DSautomobiles.co.uk. @DS_UK_Official. *Available in China only