DS AUTOMOBILES AT THE PARIS INTERNATIONAL MOTOR SHOW 2018
WORLD PREMIERE OF DS 3 CROSSBACK AND E-TENSE - ELECTRIFICATION BY DS
DS Automobiles will present four world premieres - all electrified models:
- DS 3 CROSSBACK - the SUV icon of High-Tech Style makes its show debut in Paris and the 100% electric version is DS 3 CROSSBACK E-TENSE;
- DS 7 CROSSBACK E-TENSE 4x4 - equipped with a highly-versatile PHEV powertrain;
- DS E-TENSE FE 19 - 100% electric single-seater race car from the FIA Formula E championship, displayed in its new 2018/2019 livery;
- DS X E-TENSE - is the Brand's fully electric Dream Car - the vision of luxury for 2035.
Highlighting the world première of DS 3 CROSSBACK in Paris, an exclusive DS 3 CROSSBACK LA PREMIÈRE Limited Edition version will be available to order from this time.
DS Automobiles will also present the new DS 3 FOREVER Limited Edition to further enrich the DS 3 range, which is adopting new electronic architecture and new technological equipment.
In Hall 1 at Paris International Motor Show, the DS booth invites attendees to immerse themselves in the world of the DS brand. To become more familiar with its current and future developments, visitors will guided by the LED lights along the path and follow the E-TENSE signs (E-TENSE is the designation for all the electrified versions of the DS models). The motor show is open to public from the 4 - 14 October.
“At this year's Paris Motor Show, DS Automobiles writes a new chapter in its history with four world premieres and shows that its future begins now with Electrification at the core of the DS product strategy. The first electrified DS models will be on the road in 2019 with the DS 7 CROSSBACK E-TENSE 4x4, equipped with a high-performance, hybrid powertrain and with the 100% electric DS 3 CROSSBACK E-TENSE. As of 2025, all new DS models will be exclusively available in electrified versions.” declared Yves Bonnefont, CEO of DS Automobiles.
DS 3 CROSSBACK: ICoN of HIGH-TECH STYLE
DS 3 CROSSBACK is the second model of the evolving second-generation DS range, an icon of high-tech style by combining exclusive technologies with unique refinement.
Positioned to compete in the Premium B SUV sector, DS 3 CROSSBACK is both an urban car also at ease with long-distance journeys. It opts for spectacular technologies including DS MATRIX LED VISION headlights, flush door handles that deploy automatically and fully digital instrumentation. These avant-garde features go hand in hand with a sense of refined comfort, a rich array of safety equipment and driver assistance functions with unrivalled acoustic excellence.
DS 3 CROSSBACK offers a wide range of personalisation options, including: 10 body colours, 10 wheel designs, three roof colour choices, five interior DS Inspiration styles: DS MONTMARTRE, DS BASTILLE, DS PERFORMANCE Line, DS RIVOLI, DS OPERA and exclusively from launch is the DS 3 CROSSBACK LA PREMIÈRE Limited Edition. With upholstery choices that range from grain or full-grain Nappa leather to braided or Alcantara® textile, a hand-stitched leather steering wheel, and metal trims with a Clous de Paris chequered finish, there is an extensive choice available to potential customers.
DS 3 CROSSBACK E-TENSE: 100% ElectriC
WITH NO compromisES OVER style AND BENEFITs
With DS 3 CROSSBACK E-TENSE presented as a world premiere at the 2018 Paris International Motor Show, the 100% electric version will be on sale and available from the second half of 2019, equipped with an advanced level of performance from its electric motor to offer a dynamic experience without compromise:
- Potential range of 200 miles / 320km (WLTP drive cycle standard) and 265 miles / 430km (NEDC cycle),
- up to 20% regenerated energy when decelerating,
- torque of 260Nm,
- 0 to 30mph (0 to 50kmph) in 3.3 seconds and 0 to 62mph (0 to 100kmph) in 8.7 seconds.
This advanced level of performance does not detract from the interior space of ICE versions and is complemented by enhanced driving pleasure that combines flexibility, dynamism and silence.
The electric drive train of DS 3 CROSSBACK E-TENSE comprises:
- an electric motor of 100kW/136hp,
- a 50kWh lithium-ion battery,
- a regenerative braking and deceleration system,
- a charging system which allows all the charging solutions available on the market (home, Wallbox and a 100kW ultra-fast charging),
- a new generation heat pump for climate control in the cabin and optimal thermal regulation of the battery.
It takes five hours to fully charge the DS 3 CROSSBACK E-TENSE with a 3-phase 11kW Wallbox and 30 minutes to charge 80% of the battery on a public 100kW fast-charging solution (5.5 miles (9km) per min).
DS 7 CROSSBACK E-TENSE 4x4,
THE PLUG-IN HYBRID POWERTRAIN BY DS
Presented as another DS world premiere at the 2018 Paris Motor Show, DS 7 CROSSBACK E-TENSE 4x4 has everything that makes the DS 7 CROSSBACK so appealing and, in addition, a rechargeable petrol-electric hybrid drivetrain with a versatile and remarkable performance capability:
- Potential for 300hp deployment and a considerable minimum torque of 450Nm,
- Standstill to 1,000 metres in 27 seconds,
- Drive to all four wheels when appropriate or desired,
- 50km / 37 mile range in zero emission vehicle mode (WLTP standard),
- ingenious architecture that offers retained generous interior space and boot volume.
This drivetrain comprises:
- a 200hp PureTech petrol engine,
- two 80kW electric motors (integrated with the ICE engine at the front and driving the rear axle at the rear),
- an electrically-controlled 8-speed automatic gearbox driving the front wheels,
- a compact 13.2kW/h lithium-ion battery placed under the seats in row 2,
- an electric motor driven rear axle, which enhances economy and performance with 4x4 capabilities.
E-TENSE 4x4 technology can be charged with a domestic socket overnight (to full charge within eight hours with a 3.3kW charger) or, in the case of fast charging, within two hours with a 32A socket (wall socket and 6.6kW charger). The battery is also recharged when the vehicle decelerates, through regeneration reducing brake use.
DS X E-TENSE: DS DREAM CAR FOR 2035
DS X E-TENSE is the DS Automobiles’ vision of automotive luxury in the year 2035, a future that combines technology and poetry. DS teams have designed this Dream Car by drawing their inspiration from the world of luxury of tomorrow, by imagining the technologies to develop, but also by emphasising the beautiful and the human, the sensory and the exceptional. They dreamed of how customers would like to live and have fun aboard the DS by 2035.
DS X E-TENSE is fitted with an electric drivetrain developed by DS Performance - the motor sport division. This Dream Car also draws on exceptional know how comparable to that of French art houses, like the woven leather that is made by DS master upholsterers and sits in harmony with the inlaid feather work produced in the workshops of Maison Lemarié. The clockmaker, B.R.M, made the virtual watch while FOCAL built the soundbar.
DS X E-TENSE is a dual experience car, which is expressed by its asymmetry, on the one hand the cockpit and on the other the cocoon. It combines the driving pleasure, which is intense with an abundance of power, and the blend of the art of living 'à la française' with autonomous driving.
DS E-TENSE FE 19,
THE FORMULA E DESIGNED BY DS PERFORMANCE
DS Automobiles is the only French FIA-approved manufacturer of the new generation of 100% electric single-seater racing cars for Formula E. Designed by DS Performance, DS E-TENSE FE 19 is presented as a world premiere at the 2018 Paris Motor Show displayed in its new 2018/2019 livery.
DS E-TENSE FE 19 is powered by DS Performance’s 250kW (338hp) 100% electric powertrain and presents a new design with significantly revised aerodynamic features.
The technology developed has already proven its worth with five race wins and eleven podium finishes on four continents in less than three years.
Due to the knowledge and experience acquired during these races, DS Automobiles has accelerated the development of an electrified range of all of its second-generation car range from 2019.
DS E-TENSE FE 19 will kick off the new season on 15 December in Riyadh, Saudi Arabia, for the Formula E season's first E-Prix race.
DS 3 FOREVER: CONCENTRATED DS 3
The new DS 3 FOREVER Limited Edition enriches the latest range of the Parisian chic car, DS 3. This range adopts new electronics architecture which equips it with high-tech services like DS Connect Nav, a new rear-view camera, a new audio system and the MirrorScreen compatible with Android Auto. With its PureTech 110 petrol engine, the new DS 3 range is compatible with the latest Euro 6.2 drive cycle standard.
Presented for the first time at the Paris International Motor Show, the DS 3 FOREVER Limited Edition is a concentrated version of DS 3. On-board customers will find the iconic equipment levels which has made DS 3 such a sales success including its distinctive DS LED VISION headlights and 3D effect rear LED lights which launched the luminous signature of the Brand.
On its roof, the DS 3 FOREVER carries the identifying DS Monogram, reinterpreted in a sublime Silver with metal spangles. Its cuts a dash with its diamond polished Aphrodite 17” alloy wheels.
Special badges on the doors and tailgate match the three available roof colours (Black Onyx, Brown Topaz and White Opal) embellishing the trim of the DS 3 FOREVER like the laser engraved DS insignia found discretely on the Black Onyx shells of the exterior rear-view mirror.
Finally, DS 3 FOREVER can be specified by choosing from the eight body colours: the newly available Artense Grey, Platinum Grey, Nera Perla Black, Mother-of-Pearl White, Sapphire Green, Ink Blue and Ruby Red. Customers can also choose the bracelet-sewn Nappa TRINITARIO leather trimmed seats.
Available in October 2018 with the PureTech 110 Automatic Euro 6.2 engine, DS 3 FOREVER is the newest member of the DS 3 Limited Edition collection range, rich in exclusivity and rarity.
DS AUTOMOBILES AT THE Paris Motor Show, IS ALSO THE CHANCE TO:
Experience virtual reality by configuring iNDIVIDUAL DS CAR SPECIFICATION OF CHOICE
Available within DS STORES, DS VIRTUAL VISION lets customers discover in 3D and on a 1:1 scale the various models that make up the DS collection, including DS 3 CROSSBACK, and the different configurations possible.
Visitors will be tempted by this virtual reality, immersive and interactive experience that will take them to the heart of Paris, to Place de la Concorde, alone with the DS car of their choice. They will be able to get behind the wheel, open and close the vehicle's boot and panoramic sunroof, consider the various customisation options available and make the right choice: their own choice.
Presented for the first time, this new version of the DS VIRTUAL VISION allows the visitors not only to configure and discover their DS but also to receive their chosen configuration by e-mail. In this way, they can find it on-line on the website of the Brand and can consult it at any time from their computer, tablet or smartphone.
In an alternative development, visitors will be able to prepare their configuration before coming to the motor show with just a few clicks on https://www.dsautomobiles.fr/ds-store/configurateur.html. This will allow them to see their car choice on the DS booth and to discover it in virtual reality through DS VIRTUAL VISION.
MEET THE MASTER DS UPHOLSTERERS / VISIT THE DS BOUTIQUE
Each day, the master DS upholsterers will be available for the public to share their craftsmanship and know how where their passion for their profession and the material will be clearly seen. This is one way to discover the unmistakeable talent, which is shown in each of the Brand's creations. In the DS Savoir-faire area, visitors can also appreciate the leather skins, which adorn the interiors of DS models.
In the DS BOUTIQUE, DS enthusiasts visiting the Paris Motor Show, will find all the lifestyle products designed and conceived by the Brand for prolonging the DS experience every day. The DS BOUTIQUE offers a large Collection of items which follow the strong codes of the Brand: French savoir-faire in luxury and refinement.
DS Management in attendance at the Paris International Motor Show on Press Days - Tuesday 2 and Wednesday 3 October include:
Yves Bonnefont, CEO of DS Automobiles
Eric Apode, Senior VP for Products, DS Automobiles
Thierry Métroz, DS Style Director
Arnaud Ribault, Vice President Marketing of DS Automobiles
Xavier Mestelan Pinon, Director of DS Performance
For the possibility of English-spoken interviews, please contact Kevin Jones, Head of Communications, DS Automobiles UK at kevin.jones@DSautomobiles.com to request and a response by reply will be provided.
For further information, picture imagery and videos in preparation for the Paris International Motor Show, visit:
http://www.dscommunication-echange.com (using (in CAPS) Username: MONDIAL & Password: 2018PARIS
*for press use only (this site will continue to be updated with materials on and after the event)
About DS AUTOMOBILES
Young French brand, DS Automobiles was launched in 2015. Its ambition is to embody, in the automotive industry, the French luxury know-how. Driven by its outstanding product heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955, and opens a new territory in the premium automotive market.
The first model of the second-generation DS range, DS 7 CROSSBACK, the Premium C SUV with innovative savoir-faire, opens a range of six global vehicles with one launch per year. Therefore, in September 2018, the DS brand presents its next - its new ‘Premium B SUV’, DS 3 CROSSBACK, the high-tech style icon, and with its 100% electric version E-TENSE.
Available in 2019, DS 7 CROSSBACK E-TENSE 4X4 - the PHEV hybrid powertrain by DS - and DS 3 CROSSBACK E-TENSE – the first ever full electric DS car - delivers the strategy of electrification availability over the entire range.
Designed for customers looking for a means to express themselves as individuals, DS cars stand apart through their avant-garde design, refinement in every detail, advanced technologies and dynamic serenity.
For its discerning customers, who demand personalisation and exclusivity, DS Automobiles has created ‘ONLY YOU, the DS experience’, as a programme of exclusive services for a unique brand experience.
DS models are distributed via DS STORES and DS SALONS, comprising the new network exclusive to DS Automobiles. In the first half of 2018, 140 showrooms were opened around the world and the brand now has 340 sites open by the end of June 2018, including DS WORLD PARIS, its flagship at 33 Rue François 1er in Paris.
Follow all DS news on www.DSautomobiles.com @DS_Official
KEVIN JONES – Head of Communications
02476 884215 / 07880 786596 / email@example.com
ANDREW DIDLICK – Director, Communications, Events & Sponsorships
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CRAIG MORROW – Press Fleet Officer
02476 884261 / 07747 764745 / email@example.com
JOHN KENDALL – Fleet PR Consultant
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