DS AUTOMOBILES SUPPORTS LONDON-IN-THE-SKY 2018
- DS AUTOMOBILES is the title partner of top dining experience – London-in-the-Sky
- There are three tables that seat 22 people at this year’s London-in-the-Sky event and one has the menu prepared by Michelin-starred chef and DS Brand Ambassador Pascal Aussignac
- The London-in-the-Sky dining experience is available, subject to availability between 5 and 15 July
This is the 2nd year DS Automobiles has been the title partner of this top dining experience – London-in-the-Sky, which in 2018 is located on the South Bank by the National Theatre, not far from Waterloo station.
London-in-the-Sky is a fine dining experience where participants dine at a table suspended 100 feet in the sky. It provides a unique experience to taste a Michelin-starred menu created by DS Brand Ambassador Pascal Aussignac, while seated with an aerial view of London landmarks. This year London-in-the-Sky is operational over 10 days, between Thursday 5 and Sunday 15 July.
Mark Blundell, UK Marketing Director at DS Automobiles, commented: “We are delighted that our partnership with London-in-the-Sky continues. It offers a fine dining experience in a spectacular fashion and is the perfect backdrop to bring awareness to premium-positioned DS Automobiles and showcase our latest products, notably the all-new DS 7 CROSSBACK and our ONLY YOU, DS customer experience programme to prospective clients”.
DS Automobiles continues to promote its brand awareness through FIA Formula E – the city-located electric race Championship, with Sky Arts and in a gastronomic capacity with focused activities and partnerships. Chef Pascal Aussignac of Michelin-starred restaurant Club Gascon is a UK brand ambassador reinforces this DS positioning in the high-cuisine sector, with an innovative take on traditional dishes, a penchant for versatility and attention to detail is what makes Aussignac’s cuisine stand out, and is a perfect match for the DS brand.
About DS AUTOMOBILES
A French brand born in Paris, DS was founded on 1 June 2014. Its ambition is to embody in the automotive industry the French luxury know-how. Driven by its outstanding heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.
Designed for customers looking for a means to express themselves as individuals, the DS Collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 4S*, DS 5, DS 5LS*, DS 6* (China market only) and DS 7 CROSSBACK. The models in the DS range stand apart through their avant-garde design, refinement and attention to detail, advanced technology and dynamic serenity.
DS 7 CROSSBACK, the SUV featuring Parisian-style innovation and savoir-faire, ushers in the second generation of DS models. Committed to high-performance hybrid and electric cars, the Brand will launch the DS 7 CROSSBACK E-TENSE 4x4, the hybrid powertrain by DS, in 2019.
DS 7 CROSSBACK are available from dedicated network, in DS Stores and DS Salons. DS also has a flagship store, DS WORLD PARIS, 33 rue François 1er in Paris, France. DS represents a brand experience that goes beyond the products to include ONLY YOU, a collection of exclusive services.
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