Wed, 30/09/2015 - 08:00

Building on 60 years of heritage in avant-garde design, the distinctive style of DS Automobiles draws upon expertise far removed from that of the automotive industry, including haute-couture fashion, leather-making and jewellery.
These diverse sources of inspiration are reflected at the DS Automobiles display in Westfield London, Shepherd’s Bush.
DS Automobiles is displaying its latest models and offering shoppers an opportunity to explore the lifestyle of the Parisian-born brand at one of the world’s premium shopping destinations.

From the finely chiselled jewel-like monogramme inside the headlights of DS 3, to the watchstrap upholstery design of New DS 5, every DS model reflects a sophisticated design cue. The avant-garde spirit of design, present in each DS model is now available to experience in a display at Westfield London, Shepherd’s Bush.


Positioned at the entrance to The Village - Westfield’s luxury shopping hub which has more than 30 premium and luxury global brands - the DS Automobiles display at Westfield aligns itself with some of the world’s most luxurious names in fashion, including Louis Vuitton, Gucci and Burberry, as well as up-and-coming new designers such as Anya Hindmarch.


The DS Automobiles display will give shoppers the opportunity to get up-close to New DS 5, the flagship of the DS brand, as well as the latest DS 3 Dark Light Limited Edition. A team of DS Automobiles staff will be on hand to answer any questions and an interactive touch-screen display will allow visitors to immerse themselves in the world of DS. Inspired by the brand’s flagship dealership and showcase centre, DS World Paris, there will also be a range of exclusive DS merchandise available to purchase.


Mark Blundell, UK Marketing Director of the DS Brand commented; “Westfield is one of the world’s premier shopping destinations, making it the perfect backdrop for DS. Visitors to Westfield London will have an exclusive opportunity to explore the world of DS Automobiles in a relaxing environment, surrounded by the very best in premium retailing.”


DS Automobiles will be on display at Westfield London, Shepherd’s Bush for the next 6 months. Taking in the festive season, Westfield anticipates that an estimated 12 million visitors will pass through the shopping centre during the period. 


To watch a timelapse film of the installation of the DS Automobiles display, visit: https://www.youtube.com/watch?v=pbFQQKj7lOY


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The DS brand

A French brand born in Paris, DS was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 CABRIO, DS 4, DS 5, DS 5LS* and DS 6*. The DS range combines exceptional styling, sensations and refinement with premium materials and advanced technology, such as the Hybrid 4x4 diesel hybrid drivetrain available on DS 5. Distributed in Europe through DS Stores or dedicated showrooms, DS boasts its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 550,000 vehicles since launch. Follow the latest DS news via @DS_UK_Official *Available in China only