DS BRINGS THE SPIRIT OF AVANT-GARDE TO TASTE OF LONDON FESTIVAL WITH THE GASTRONOMIC TALENT OF CHEF PASCAL AUSSIGNAC
- DS Automobiles UK brand ambassador is chef Pascal Aussignac of Michelin-starred restaurant Club Gascon
- Enhancing the link between DS Automobiles and the participation at Taste of London, a distinctive avant-garde menu has been commissioned with Pascal’s leadership, helped by four up-and-coming protégés that the chef will select for the popular food festival, where the DS 7 CROSSBACK – a premium-class SUV – is to be on exclusive display
DS Automobiles, the premium automotive brand from Paris, is a supporter of gastronomic excellence and has as its UK brand ambassador chef Pascal Aussignac, from the Michelin-starred restaurant Club Gascon. With both parties embodying French excellence in their respective fields, DS is partnering up with the accomplished chef for this year’s Taste of London and will be supported by four up-and-coming protégé chefs for an engaging culinary experience for attendees of the popular food festival. In addition, DS will be displaying one of its all-new SUV vehicles - the eagerly anticipated DS 7 CROSSBACK - at the renowned event in June (14-18).
Marking the brand’s second year at the UK’s leading culinary event, Pascal is working on an innovative and avant-garde menu for attending Festival guests, using completely unexpected ingredients in a premium and exciting way, of which more will be revealed in the lead-up to the Taste festival.
Pascal Aussignac, DS UK Brand Ambassador, commented: “I’m particularly delighted to be working alongside DS Automobiles not least because as a kid I remember my dad having a number of these revolutionary DS cars as his chosen company car, so for me to be asked to be the brands gastronomic UK Ambassador is a privilege and it brings a certain je ne sais quoi in my soul. The French automotive brand has many exciting forthcoming plans, in new product developments and with its avant-garde approach to bringing awareness to this youngest of vehicle brands, what with its participation with me at Taste of London and the Events in the Sky activities, and of course I drive the brand’s products with my choice being the distinctive DS 5.”
Born in the Toulouse region of South West France, Pascal’s creations celebrate the food of his homeland of Gascony. An innovative take on traditional dishes, a penchant for versatility and attention to detail is what makes Aussignac’s cuisine stand out, and it is a perfect match for the DS brand. Pascal was recently awarded the ‘Restaurant Chef of the Year’ title at the Craft Guild of Chefs Awards, and he is constantly exploring new ways of bringing style and identity to his culinary creations at the Michelin-starred Club Gascon in East London.
About DS Automobiles
A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French automotive industry. Inspired by the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.
Designed for customers looking for a means to express themselves as individuals, the DS collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5 and soon the all-new DS 7 CROSSBACK. Featuring distinctive styling, premium materials and refinement in every detail, the DS collection stands apart with its advanced technology. The high-performance DS E-TENSE electric car embodies the future direction of the Brand, with plans to include PHEVs (Plug-in Hybrid Electric Vehicle) and fully-electric vehicles.
Available from DS Stores, DS Salons and a selection of other dedicated zones within the Dealership network, DS also has two flagship stores – DS WORLD PARIS and DS WORLD SHANGHAI and in the UK, a DS Urban Store is located in the Westfield London shopping centre in White City.
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