Tue, 26/03/2019 - 08:00
  • Dealer Principal, Doug Conway and General Manager, Craig Norton at DS Salon Stafford are the latest recipients of the prestigious DS Automobiles’ ‘Entrepreneurial Award’
  • Entrepreneurship is one of the core values of DS Automobiles and the award salutes the most remarkable entrepreneurial actions that have contributed to its success
  • DS Salon Stafford ‘punches above its weight’ to drive their business forward as an important DS Salon for clients of DS products in the UK

DS Automobiles has awarded the team at DS Salon Stafford as the latest winner of its ‘Entrepreneurial Award’ for outstanding achievement and for exceeding a host of criteria aimed at ensuring DS franchise holders drive for success.


General Manager at DS Salon Stafford, Craig Norton and DS Expert Advisor Paul Irving are the latest recipients of this prestigious award. DS Salon Stafford is part of the W R Davies Motor Group, which has huge reserves of experience selling and maintaining vehicles since 1924.


The Entrepreneurial Award recognises DS Salon Stafford for its highest standards in customer service, its sales successes and its approach to communications with existing and prospective clients through Social Media channels.  They are lead in their ingenious creative and innovative style with engaging videos.


Alain Descat, UK Managing Director at DS Automobiles, commented; “The team at DS Salon Stafford has embraced with great enthusiasm and drive the challenge to install DS as new premium Brand in the automotive market. They have stood out thanks to their entrepreneurial mind-set and innovative approach to promote the Brand and its new showcase, the DS Salon of Stafford. Delighting their customers is clearly an absolute priority for them, and they have metaphorically and literally gone lots of extra miles to do so. Congratulations!”


Commenting on the accolade, General Manager at DS Salon Stafford, Craig Norton said; “From the beginning, we could see the prospects for DS Automobiles, positioned to attract premium-minded customers who want that certain extra detail and style. We made sure that our services reflect our customers’ high expectations and have grown our business to anticipate the quickly expanding DS range, especially given the forthcoming electrification developments. These are exciting times, to witness and be a part of, for the DS brand while at the beginning of its journey. That’s why we are so delighted to be recognised for being entrepreneurial from the outset.”


As a brand, DS Automobiles is moving fast. In 2018 it launched DS 7 CROSSBACK – a Premium SUV by DS and the first car of the second-generation DS range and 2019 DS 3 CROSSBACK – the Premium Compact SUV that arrives in UK showrooms in May.

Later in 2019 sees the arrival of E-TENSE versions of both second-generation models with DS 7 CROSSBACK E-TENSE 4x4 – a 300hp PHEV (Plug-in Hybrid petrol-Electric Vehicle) and DS 3 CROSSBACK E-TENSE – a 100kW BEV (Battery Electric Vehicle) with a 200-mile (WLTP Drive cycle) range and charging to 80% possible within an hour.


Since 1 July, DS became a dedicated franchise and the network of DS Stores and DS Salons has been recently developed and expanded with new outlets across the UK – rising from that time with 25 outlets to 35 by the third quarter with more opening in the weeks and months to come.


In parallel DS is introducing its exclusive ‘ONLY YOU, the DS Experience’ - a collection of services uniquely combined under one identity and combining a suite of customer experience services and benefits. The portfolio of services was built to delight customers, based on a thorough study of their expectations and influenced by luxury brands specialising in travel and lifestyle demands.


DS Salon Stafford is located at 115 Lichfield Road,  Stafford,  Staffordshire,  ST17 4LF and contacted at 01785 275009 or by email to https://dealer.dsautomobiles.co.uk/stafford.



Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is the PSA Group's Premium brand.

Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature. For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, its exclusive service program for a unique brand experience. Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.



KEVIN JONES – Head of Communications

02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com


CRAIG MORROW – Press Fleet Officer

02476 884261 / 07747 764745 / craig.morrow@mpsa.com


JEREMY TOWNSEND – Director, Communications, Events & Sponsorships

07827 896480 / jeremy.townsend@mpsa.com


UK PRESS WEBSITE: http://uk-media.dsautomobiles.com

For more information about DS Automobiles, please visit www.DSautomobiles.co.uk

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