Thu, 19/09/2019 - 08:00
  • DS STORE Birmingham North opens with a brand new boutique-inspired showroom  in August 2019
  • Stylish and chic environment has the latest DS models displayed, DS Virtual Vision to see every version available and DS Expert Advisor on hand to guide on a variety of motoring requirements;  features, products, systems and services
  • Luxurious surroundings enhance the delight of special DS purchase and ownership experience
  • Where Savoir-Faire meets Advanced Technology Discover the new brand DS

There is a premium Parisian environment waiting to greet prospective customers of DS cars at Birmingham North, with a DS dedicated new DS STORE that is opening in August 2019. DS STORE Birmingham North is located at 857 Tyburn Road, Birmingham B24 9NY and near the main arterial M6 motorway, with a brand-new showroom to represent the fast-emerging premium French car brand DS Automobiles, established recently in 2015. The luxurious environment welcomes all visitors to see and experience the new range of DS products harnessing the very latest technology, and DS STORE Birmingham North offers new and used car buyers a special environment to explore, experience, specify and purchase their next DS car.


As an all-new building, DS STORE Birmingham North is the largest dedicated DS retail space in the area. The showroom can accommodate a display of five DS cars, which are positioned around in the DS lounge area. Here customers can be comfortably seated on bespoke leather furniture, and in fully air-conditioned surroundings, lightly scented with the exclusive DS ambience-scent to peruse within the stylish and chic environment that also displays a compilation of beautifully crafted items, from collectors’ models to leather bags.


Doug Graham, General Manager - Robins & Day at DS STORE Birmingham North commented; “The new DS STORE Birmingham North is a very welcoming and stylish environment for our prospective customers, who will be attracted to view our products and services in these immersive, luxurious and spacious surroundings. This is a more relaxed and intimate car-buying experience for enhanced well-being.”


Specially trained DS Expert Advisers are on hand to help visitors at DS STORE Birmingham North. As with all DS retail centres, DS STORE Birmingham North has been designed in line with the brand’s ‘ONLY YOU, the DS Experience’ programme. It means customers will benefit from a portfolio of services that go beyond regular customer services for a unique DS ownership experience. For new owners, this could well start in DS STORE Birmingham North’s bespoke handover area.


Alain Descat, UK Managing Director at DS Automobiles, commented; “DS STORE Birmingham North has been finished with great attention-to-detail and is a delightful environment to enjoy the purchase experience, complimented by DS Expert Advisors for a one-to-one guided service, immersed in the DS brand.


“DS is a premium-positioned, bold and daring automotive brand with ambitions to be the credible premium alternative to more mainstream competitors. All are models are offered with Petrol, Diesel or E-TENSE (electrified as a BEV – Battery Electric Vehicle or petrol PHEV – Plug-in Hybrid Electric Vehicle).”


DS STORE Birmingham North is located at 857 Tyburn Rd, Birmingham B24 9NY and calls can be made to 0121 306 4442, with more information to be found at website:

https://dealer.dsautomobiles.co.uk/birmingham-north / https://www.robinsandday.co.uk/ds-birmingham-north


Since 1 July, DS became a dedicated DS-only franchise and the network of DS STORES and DS SALONS has been expanding progressively with new outlets across the UK – currently with 35 outlets in key cities across the UK with more opening soon.




Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is the PSA Group's Premium brand.

Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.

For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, its exclusive service program for a unique brand experience.

Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.

Follow all DS news on www.DSautomobiles.com @DS_Official



KEVIN JONES – Head of Communications

02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com


CRAIG MORROW – Press Fleet Officer

02476 884261 / 07747 764745 / craig.morrow@mpsa.com


JEREMY TOWNSEND – Communications Director

07827 896480 / jeremy.townsend@mpsa.com


UK PRESS WEBSITE: http://uk-media.dsautomobiles.com

For more information about DS Automobiles, please visit www.DSautomobiles.co.uk

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