DS TECHEETAH REVEALS THE DS E-TENSE FE20
Reigning ABB FIA Formula E champions, DS TECHEETAH, has today revealed its Season Six livery.
For the 2019/2020 season, the now emblematic black and gold livery strengthens the sporty looks due to the application of its distinctive and iconic colours, referencing key aspects of the car. The championship winning technology will also bear two laurel wreaths and the car of the reigning two-fold Formula E champion, Jean-Éric Vergne, and will be decorated with two golden stars to celebrate his two driver titles. With the new livery created by the DS Design Studio of DS Automobiles, DS E-TENSE FE20 embodies more boldness and the spirit of performance than before.
From a technical point of view, DS E-TENSE FE20 is the fruit of the development work based on the qualities of the double championship winning DS E-TENSE FE19.
Xavier Mestelan Pinon, DS Performance Director:
“The team has used the experience that allowed us to win both titles to further develop the potential of the car. Our engineers have optimised most of the elements by further developing our winning concept rather than completely rethinking the car. The engine, the inverter and the transfer case have evolved, but the deeper changes are in the heart of the embedded systems. All this ambitious research and development work aims to offer the drivers a car that allows them to fight to win and defend both titles in the coming season that starts on 22 November in Riyadh.”
Keith Smout, DS TECHEETAH Chief Commercial Officer:
“The DS E-TENSE FE20 is a design evolution from our championship winning car. We wanted to stay true to our past and continue to celebrate and honour our success by keeping the now iconic gold and black livery, while fighting for more titles. In the detail of its livery design, it is possible to see that the pattern is constructed from many of our cheetah head logos, which also nods to our continued efforts in supporting The Big Cat Sanctuary’s fight in saving the cheetahs and other big cats. A topic that is more pressing than ever and a cause that is especially close to our hearts.”
ABOUT DS TECHEETAH
TECHEETAH Formula-E team is a Chinese racing team in the all-electric street racing series, ABB FIA Formula E. The team is owned by SECA (Shanghai) Limited.
The team won the 2017/2018 Drivers' Championship title with Jean-Éric Vergne and together with André Lotterer, the team secured second place in the Teams' Championship in the 2017/2018 season of Formula E.
Since the 2018/2019 season of the all-electric championship, TECHEETAH partnered with DS Automobiles to become DS TECHEETAH.
The team won the 2018/2019 Teams’ Championship and Drivers' Championship title with Jean-Éric Vergne.
ABOUT CHINA MEDIA CAPITAL (CMC)
China Media Capital ("CMC"), founded and chaired by Ruigang Li, is one of the most prestigious names in media and entertainment investment and operation in China and global markets. CMC has created and grown a number of champions and emerging leaders in the sectors of media and entertainment, Internet and mobile, and life style, covering film, television, music, sports, location-based entertainment, financial media, financial data service, online-video, smart TV, advertising, social network, game, online-education, e-commerce, O2O and etc.
Headquartered in Shanghai, SECA is a leading Chinese sports marketing and management company specializing in sports talent representation, event management and content/IP development. The company's investors include China Media Capital (CMC) Holdings and member of NBA Hall of Fame, Yao Ming.
ABOUT DS AUTOMOBILES
Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is the PSA Group's Premium brand.
Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature. For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, its exclusive service program for a unique brand experience.
Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.
Follow all DS news on www.DSautomobiles.com @DS_Official
Sara Hernmarck, PR Manager DS Techeetah team – Communications Manager
Nathalie Dumas, DS PERFORMANCE - Communications Manager
Kevin Jones – Head of Communications, DS Automobiles - UK Communications