FRANKFURT 2015: THREE WORLD PREMIERES FOR THE DS BRAND | Media DS UK

FRANKFURT 2015: THREE WORLD PREMIERES FOR THE DS BRAND

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Tue, 08/09/2015 - 08:00

All eyes will be on DS Automobiles at the Frankfurt Motor Show next week when the brand unveils three new models for the first time: New DS 4 & DS 4 Crossback, the   DSV-01 Formula E racing car & a noteworthy surprise that will be revealed at 3.00pm on Tuesday 15 September during the DS press conference.



In a setting that will showcase elegance, French expertise, technology and the avant-garde spirit, the DS Automobiles stand will be a must-see at the 66th International Motor Show in Frankfurt. The DS brand has chosen this event for the world premiere of New DS 4 and New DS 4 CROSSBACK, the DSV-01 full electric Formula E racing car and a show car that will be unveiled at 3.00pm on Tuesday 15 September during the DS press conference.

 

NEW DS 4 & DS 4 CROSSBACK: ONE MODEL, TWO BODY STYLES

The only car of its kind when it was launched in 2011, the original DS 4 was given the prestigious titles of ‘Most Beautiful Car of the Year’ and ‘Most Beautiful Interior’ at the International Automobile Festival. Now, DS 4 is gaining new impetus with the arrival of two distinct, yet complementary versions: New DS 4 is a dynamic and refined premium hatchback, and New DS 4 CROSSBACK is a stylish adventurer with ‘go-anywhere’ looks and a 30mm higher ride height, large black wheels and specific body components including black wheel arch trims and grey roof bars.

 

New DS 4 and DS 4 CROSSBACK perfectly embody the character of DS vehicles, with:

  • A new front end featuring the brand’s signature ‘DS Wings’ grille (directly inspired by the Numéro 9 concept car) and new DS LED Vision headlamps.
  • New DS 4 gaining the latest technology, including CarPlay® compatibility with the most recent Apple iPhones.
  • High-performance engines of up to 210hp with low CO2 emissions.
  • Refined interior design, including the Nappa leather upholstery and the option of ‘watch strap’ semi aniline leather seats, which is exclusive to the DS brand.

 

With New DS 4 and DS 4 CROSSBACK, the DS brand is going on the offensive in the compact premium segment.

New DS 4: now with customised features, new styling & enhanced performance

With its flowing lines, touches of chrome and high-performance engines, New DS 4 has all the qualities of a premium hatchback. Personalisation and greater customer choice is provided by the two-tone roof/body colour option, which is new to this segment. With its luxurious, refined and even more customisable interior, New DS 4 represents a unique offering in the premium compact segment.

 

New DS 4 features a unique body design. With its new, more powerful stance, this latest version meets all the expectations of a premium hatchback, complete with the promise of performance for the driver. A key characteristic of today’s DS models is customisation. Initiated on DS 3 in 2010, New DS 4 introduces a two-tone offering with a choice of four colours for the roof and rear spoiler, the door mirrors and wheel centre caps. The optional Perla Nera Black, Whisper Purple, Virtual Blue or Tourmaline Orange finishes on the roof mean that up to 38 colour combinations are possible. There are nine body colours, including three new colours: Tourmaline Orange, Artense Grey and Platinum Grey. This new ‘bi-tone’ option is unique in the premium compact segment and allows customers to adapt their car to their personality and lifestyle.

  
New DS 4 CROSSBACK: versatile, expressive & adventurous by nature

New DS 4 CROSSBACK is aimed at customers looking for 'urban and extra-urban adventure’. Versatile in concept and design, this new vehicle displays strong styling features including black wheel arch trims, a differentiated front end and rear spoiler also finished in black, and grey roof bars. Its status is further underlined by its black door mirrors, door sills and carpet mats and a ride height that is 30mm higher than the hatchback version. This car offers an alternative to conventional hatchbacks in this segment.

 

With New DS 4 & DS 4 CROSSBACK, DS takes a huge leap forward in connectivity

New DS 4 gains a major new feature as the first DS, and the first vehicle in the PSA Group, to offer CarPlay® compatibility with the most recent Apple iPhones.

With its new 7-inch colour touch screen and latest innovations from the PSA Group in the field of MMIs (man-machine interfaces), New DS 4 delivers a high-tech driving experience. This new-generation screen provides easy access to all vehicle functions, from navigation to music, and has the added benefit of requiring 12 fewer buttons on the centre console. It is also designed to include new Mirror Screen technology, a function that duplicates Android or iOS smartphone content to the in-car screen.

 

The high-tech approach reflected in these new connected services (Mirror Screen and Carplay®) is also visible in other functions available on New DS 4. A reversing camera and keyless entry and start are now available, alongside blind spot monitoring for greater convenience and safety.

 

DS VIRGIN RACING

The International Motor Show in Frankfurt will be the setting for the first official viewing of the DSV-01, the Formula E car of the DS Virgin Racing team. The car will then set off to compete in the upcoming Formula E World Championship, starting in Beijing on 17 October, 2015.

 

A fully electric single-seater, the DSV-01 was born out of the partnership between Virgin Racing, which has already participated in the Formula E World Championship, and the DS brand. The automaker founded DS Performance, its motor sport division led by Yves Matton, for this very purpose. The DS Performance engineers have developed the electric motor and gearbox for the DSV-01. They also designed its cooling system, rear suspension and transmission. The engine management system was designed in partnership with Magneti Marelli. Much more than just an R&D laboratory, DS Performance showcases the technological expertise and avant-garde spirit of DS.

 

DS Performance will support DS Virgin Racing throughout the upcoming Formula E season, enabling Sam Bird and Jean-Eric Vergne to maximise the performance of the race cars.

 

For all the latest news about the DS brand, visit our stand in Hall 8.

The DS Automobiles press conference will take place on Tuesday 15 September at 3.00pm.

The following people will be available for interviews:

-    Yves Bonnefont, CEO of DS

-    Eric Apode, Vice President Products & Business Development, DS

-    Arnaud Ribault, Vice President Global Sales & Marketing, DS

-    Thierry Metroz, Design Director, DS

-    Uberto Gavazzi, New DS 4 Product Manager

-    Yves Matton, Director of DS Performance

-    Alex Tai, Team Principal for DS Virgin Racing

-    Jean-Eric Vergne, Driver for DS Virgin Racing

-    Sam Bird, Driver for DS Virgin Racing

 

To request an interview, please contact Katie Read: katie.read@driveds.com or Michael Arnold: michael.arnold@driveds.com

 

FOLLOW DS ON TWITTER AT: www.twitter.com/ds_uk_official

FIND DS ON FACEBOOK AT: www.facebook.com/dsukofficial

FOLLOW DS ON INSTAGRAM AT: www.instagram.com/ds_uk

 

About the DS Brand

A French brand born in Paris, DS was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 CABRIO, DS 4, DS 5, DS 5LS* and DS 6*. The DS range combines exceptional styling, sensations and refinement with premium materials and advanced technology, such as the Hybrid 4x4 diesel hybrid drivetrain available on DS 5. Distributed in Europe through DS Stores or dedicated showrooms, DS boasts its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 550,000 vehicles since launch. Follow the latest DS news via @DS_UK_Official

*Available in China only

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