NEW DS 4 & DS 4 CROSSBACK UNVEILED AS CENTREPIECE OF WINTER ICE RINK AT WESTFIELD LONDON
New DS 4 & DS 4 CROSSBACK have been unveiled as the dramatic centrepiece to Westfield London’s Ice Rink, sponsored by DS Automobiles. The festive ice rink showcases New DS 4 & DS 4 CROSSBACK, the latest models from the Parisian automotive brand, with an unprecedented DS Automobiles customer activation experience, bringing to life the craftsmanship and advanced technology that are hallmarks of the DS brand.
DS Automobiles is the headline sponsor of Westfield London’s indoor ice rink this winter. As part of the
on-going presence at Westfield London, the DS Automobiles customer activation experience features New DS 4 with New DS 4 CROSSBACK displayed at the centre of the festive ice rink installation.
New DS 4 and DS 4 CROSSBACK are in their element against the backdrop of the ice rink at Westfield London - the capital’s premier shopping destination. New DS 4 is a sleek and dynamic hatchback, with fluid lines, elegant sculptured chrome signatures and a range of personalisation options to suit every lifestyle. New DS 4 CROSSBACK is an eminently versatile urban crossover with go-anywhere looks reflected in a 30mm higher ride height compared to the hatchback version. Both models embody DS Automobiles heritage in avant-garde design, with premium features such as the ‘watch strap’ leather upholstery, which is exclusive to DS Automobiles, and the latest technology, including Apple CarPlay™ compatibility with the most recent iPhones.
To further showcase the latest technology on the New DS 4 and DS 4 CROSSBACK, visitors to the ice rink are invited to experience the advanced DS LED Vision headlights to create their very own light drawings in a specially constructed photo booth. Visitors can then share their creations on social media channels.
“Westfield is one of the world’s premier shopping destinations and we’re delighted to be headline sponsors of the ice rink,” said Mark Blundell, Marketing Director of DS Automobiles UK. “We are capitalising on this opportunity to launch New DS 4 and DS 4 CROSSBACK, whilst enabling visitors to see the new models from a unique perspective as they skate. This is the perfect backdrop for DS Automobiles, which draws design inspiration from the world of luxury fashion and showcases the latest in-car technology.”
Myf Ryan, Director of Marketing, UK & Europe at Westfield, commented: “We are constantly developing the way we work with brands to create a well-rounded consumer experience and are delighted to be offering brand and retail partners a fantastic platform to engage with their target audience. Westfield London’s ice rink will be a destination in itself with a full schedule of entertainment, festive food and drinks and interactive experiences for visitors provided by some really exciting brands such as DS Automobiles. We are thrilled to be able to deliver this unique experience – a one of its kind for festive skaters in the UK.”
Positioned in The Atrium of Westfield London, Shepherd’s Bush, the ice rink opens from 10am each day and is a focal point for a range of Christmas activities on offer this festive season. With over 4.5 million skaters and non-skaters expected to visit Westfield over the festive period, shoppers will be able to enjoy the ice rink which is open now until Sunday 03 January 2016.
To book tickets for Westfield London’s Ice Rink, visit: www.westfieldtickets.com
To find out more about the New DS 4 and DS 4 CROSSBACK, visit: www.newDS4.co.uk
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About The Christmas Before Christmas at Westfield
Westfield has something for everyone this Christmas, including a brand new Grotto experience by DreamWorks at both London centres. Adventure to Santa’s Grotto, A DreamWorks DreamPlace will take families on an immersive, cinematic adventure set in a 2,000 square-foot cottage that combines the latest technology of motion-based effects with magical storytelling. This Christmas will also see the return of the indoor ice-rink at Westfield London, a three-day shopping event across Black Friday weekend and midnight opening hours from the 21st to the 23rd December. With favourite high-street and luxury brands, extended opening hours, gift cards, valet parking, personal stylists and handsfree shopping, Westfield London and Westfield Stratford City are the perfect destinations for memorable shopping experience this Christmas.
About DS Automobiles
A French brand born in Paris, DS Automobiles was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS Automobiles perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 CABRIO, DS 4, DS 5, DS 5LS* and DS 6*. The DS range combines exceptional styling, sensations and refinement with premium materials and advanced technology, such as the Hybrid4 diesel hybrid drivetrain available on the DS 5. Marketed in DS Stores and dedicated showroom areas, DS Automobiles has its own network of sales outlets in China. For customers, DS Automobiles has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold 550,000 vehicles since launch. Follow the latest DS Automobiles news via @DS_UK_Official and 60 years of DS using the hashtag #DSis60
*Available in China only