DS AUTOMOBILES LAUNCH WEB SERIES THAT GOES BEHIND-THE-SCENES CREATING A CAR WITHIN THE DS DESIGN STUDIO PARIS
- Behind-the-scenes of car design at DS Automobiles
- 15 people explain the design process from conception to marketing
- DS Experts reveal their involvement in a range of skill sets in short video montage
DS Automobiles shows behind-the-scenes content to show how its team creates cars with two web series from inside the DS DESIGN STUDIO PARIS.
After ‘CONFIDENCE - The art of the senses’ which revealed the secrets of DS DESIGN STUDIO PARIS to the world, the Brand is continuing to open up with two unique web series created during the period of lockdown.
The first video series highlights 15 people involved in the process of conceiving, developing and marketing a product. These experts filmed themselves to explain their role and the challenge posed during this unprecedented period. From outlining products to customer views, via design, engineering, build and sales, the DS Experts reveal their work in short videos shown on the DS Automobiles social media channels.
A second series of videos, called Did you know?, gives anyone interested the chance to find out more detail on little-known facts about products and services from DS Automobiles.
The first content is now on line:
“Like the rest of the population, we are facing new challenges and we had the idea to share this moment in time with our followers on social media. These videos enable anyone who’s interested to find out the numerous elements that make up the creation and marketing of a car. In addition to their work, the men and women from DS Automobiles took a great deal of pleasure from sharing their daily life. It’s a new way of showing that we are in touch with our customers.”
Bastien Schupp, Director of Marketing and Communication, DS Automobiles
ABOUT DS AUTOMOBILES
Driven by the avant-garde spirit and backed by the exceptional heritage of the 1955 DS, DS Automobiles launched new brand DS in 2015 to embody French luxury savoir-faire in the automotive industry.
DS Automobiles is Groupe PSA's Premium brand. Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With DS 7 CROSSBACK and DS 3 CROSSBACK Premium SUVs, the DS brand plans for a range of six worldwide vehicles, all offered with electrified versions under the E-TENSE label.
These models include DS 3 CROSSBACK E-TENSE, a BEV - Battery Electric Vehicle is 100% electric and DS 7 CROSSBACK E-TENSE 4x4, a PHEV - Plug-in Hybrid Electric Vehicle with 300 horsepower and 4-wheel drive with CO2 from 33g/km, benefit from DS savoir-faire acquired with the Formula E Driver and Teams Championship titles in 2018/2019.
For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, with its exclusive service program for a unique brand experience. Present in 39 countries, the DS brand has created and is developing an exclusive distribution network that includes DS STORES and DS SALONS throughout the world.
Follow all DS news on www.DSautomobiles.com @DS_Official
JEREMY TOWNSEND – Communications Director
07827 896480 / firstname.lastname@example.org
KEVIN JONES – Head of Communications
CRAIG MORROW – Press Fleet Officer
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