Groupe PSA UK has joined The Institute of Customer Service, demonstrating its commitment to providing the best-possible experience for customers and ensuring they remain at the heart of the organisation and its values.  

The announcement comes at the start of ‘National Customer Service Week’ on 5th October – a week-long initiative hosted by The Institute to showcase the vital role customer service plays in successful business practices.

As part of the weeks’ activities, Alison Jones, Groupe PSA UK Managing Director, will join a panel hosted by Groupe PSA UK Network Development Director, David March, to discuss how the organisation will turn the latest research on customer service into actions for its companies. Groupe PSA UK will also launch an internal survey across Citroën, DS Automobiles and Peugeot – the three brands signed up to the Institute – with employees asked for their views on the current customer service strategy, culture, and possible improvements.   


Citroen was previously a member of The Institute of Customer Service, and now with Peugeot and DS Automobiles joining, Groupe PSA UK has undergone a review of its own training standards. Its Performance Academy has since been awarded the TrainingMark accreditation by The Institute for meeting its commitment to quality in customer service training. On Wednesday, 7th October, Groupe PSA UK will also recognise six employees that continue to demonstrate best practices in the role of Servicing Manager or Service Customer Advisor.


Groupe PSA UK has also been supporting the Back our Essential Workers: Service with Respect campaign launched by The Institute of Customer Service. The campaign is working to end the abuse faced by customer-facing staff from the public.


Alison Jones, Groupe PSA UK Managing Director said: “I am delighted that Peugeot, Citroen and DS Automobiles are all members of The Institute of Customer Service, this demonstrates our commitment to providing excellent customer service and helps enhance our customer service training and standards. Customer service is one of our core values as a business and it’s key that we are focused on delivering a great customer service for our customers.”


Jo Causon, CEO of The Institute of Customer Service said: “Congratulations to Groupe PSA UK’s Performance Academy for achieving TrainingMark accreditation, which is testament to its commitment to quality service training.


It is also great to see Groupe PSA UK supporting our Service with Respect campaign. Our research shows that over half of all customer-facing employees have faced hostility since the start of the pandemic. This is unacceptable; after all, these are the very people who have been working tirelessly throughout the coronavirus crisis to keep the nation running.”




Media contact: Jeremy Townsend – 


About Groupe PSA 

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia. 


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