• Following the Government announcement to end the sale of new petrol and diesel cars by 2030, DS Automobiles confirms it will meet the new guidelines five years ahead of time
  • DS Automobiles to exclusively offer plug-in hybrid electric (PHEV) and fully electric vehicles (EV) to customers in five years’ time
  • A pioneer in electric vehicles since the beginning: DS Automobiles is the only premium multi-energy manufacturer meeting the current 95g/km CO2 average fleet emission targets set by the European Commission
  • Committed to development of electric technology: DS Automobiles has been competing in Formula E since the beginning of the series in 2014, and is the only team to win both the driver and team championships twice with the DS TECHEETAH team

Following the Government announcement to bring forward the end date on the sale of new petrol and diesel cars to 2030, DS Automobiles is confirming it will meet the new guidelines five years ahead of time.

DS Automobiles will be exclusively electrified by 2025, offering an electric variant across its entire model range. Electrification sits at the heart of DS Automobiles, from being a pioneer in Formula E to offering an electrified option across its entire range since 2019. By 2025, DS Automobiles will exclusively offer plug-in hybrid electric (PHEV) and fully electric vehicles (EV) to its customers.

This commitment to electrification and sustainability has made DS the only premium, multi-energy manufacturer to meet the current 95g/km CO2 average fleet emissions targets set by the European Commission. The ambition for DS Automobiles has been clear from the very beginning – to be among the global leaders in electrified vehicles.  

DS Automobiles has competed in the all-electric Formula E series since the championship started in 2014. The avant-garde form of motorsport has seen DS Automobiles push the development of electric powertrains through the DS TECHEETAH team, which won the Formula E Teams’ Championship in 2018/2019 and 2019/2020 – making it the first-ever team to win the championship twice. DS Automobiles has used the expertise from its six seasons in Formula E to develop its growing range of electric vehicles – making them more exciting and thrilling to drive.

The pioneering work from Formula E is used to advance the next-generation of DS Automobiles electric and plug-in vehicles, including the all-new DS 3 CROSSBACK E-TENSE, DS 7 CROSSBACK E-TENSE 4x4 and upcoming DS 9, the brand’s first premium saloon, embodying French luxury savoir-faire.

Mark Blundell, UK Marketing Director, DS Automobiles, said: “The ambitious transition to Ultra-Low Emissions Vehicles (ULEVs) by the Government must be met with equally ambitious work from the industry. DS Automobiles has been a pioneering force for electric and plug-in vehicles since the beginning and is in a strong position to meet the new guidelines five years ahead of time, through its continued investment in and development of pioneering electrified vehicles.”

To find out more about the DS Automobiles range please visit: https://www.dsautomobiles.co.uk



Kristian Cholmondeley – 07831 315892 – kristian.cholmondeley@dsautomobiles.com – Head of Communications – DS Automobiles.

Jeremy Townsend – 07827 896480 – jeremy.townsend@mpsa.com – UK Communications Director – Groupe PSA

Driven by the spirit of the avant-garde and backed by an exceptional heritage - that of the 1955 DS, the DS brand, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is Groupe PSA's Premium brand.

Designed for a customer base looking for personal expression and eager for new technologies, the second generation of DS models combines refinement and cutting-edge technology. With DS 7 CROSSBACK, DS 3 CROSSBACK and DS 9, the DS brand is launching a range of six vehicles worldwide, all offered in an electrified version under the E-TENSE label.

DS 3 CROSSBACK E-TENSE, 100% electric, DS 7 CROSSBACK E-TENSE 4x4, a plug-in hybrid with 300 horsepower and 4-wheel drive for only 30 grams of CO2 per km, benefit from DS savoir-faire acquired with the Formula E Drivers and Teams Championship titles in 2018/2019.

For its discerning customers, DS Automobiles has created "ONLY YOU, the DS Experience", its exclusive service programme for a unique brand experience.

With a presence in 39 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world.

Follow all the news from DS on www.DSautomobiles.co.uk    @DS_UK