• DS Automobiles announces Jules Tilstone as new UK Managing Director
  • Tilstone enters the role with 20 years’ worth of experience within Groupe PSA, most recently as European Commercial Director for DS Automobiles
  • Current incumbent Alain Descat has held the UK Managing Director position since 2018


DS Automobiles, the premium marque within Groupe PSA, has announced the appointment of Jules Tilstone as the brand’s new UK Managing Director. Taking over the role from Alain Descat, Tilstone has held the position of European Commercial Director of DS Automobiles since 2017.


With over 20 years of experience across PSA Groupe, Tilstone started his career with the company as a Commercial Manager, developing his career in National Fleet and then Marketing before moving to DS Automobiles in 2014 to the position of International Head of Marketing.


Since his appointment as European Commercial Director for DS Automobiles in 2017, Tilstone has been instrumental in formulating and implementing the brand’s strategy and product developments, which has allowed DS to become one of the fastest growing new automotive brands across the continent.


Alain Descat departs the UK to take the position of Marketing Director for France.


Jules Tilstone said: “It is a great privilege to take on the role of Managing Director for DS Automobiles in the UK. I have worked very closely with Alain over the past few years and appreciate all the hard work and effort he has put into developing the strength of the DS Brand in the UK. I am thoroughly looking forward to building on this work.


“We have an exciting future ahead as a young and agile new premium Brand with electrification at the heart of our strategy.  In Europe this year, we are outselling Lexus and closing in on Jaguar.  We have an enormous opportunity to deliver a razor sharp customer focus as we look to establish a seamless digital presence, consolidating our DS Stores and Salons and are committed to providing the choice between a digital and a physical experience at each and every stage of the journey.  The ultimate luxury for our clients is choice.”


Over the past six months, DS Automobiles has opened two of its biggest DS Showrooms in the UK - with DS Store Leicester, and its flagship, DS Store West London - and launched its Virtual Showroom platform which includes a 360° virtual tour with a trained DS Advisor, and this week launches its selling on-line service.


Tilstone will report to Alison Jones, Group Managing Director UK & Senior Vice President PSA Groupe Executive, who said: “We are incredibly excited to welcome Jules into the role of Managing Director of DS Automobiles in the UK. Jules already has a proven track record working with DS as the brand has gone from strength to strength across Europe.  I would like to thank Alain Descat for all the great work he has done to develop DS Automobiles across the UK over the past few years, and wish him all the best for the next stage in his career.”



From 2025 onwards, all new models will be available exclusively in electrified versions, hybrid or fully electric. The DS E-Tense range, consists of the DS 7 CROSSBACK E-TENSE 4x4 PHEV, and DS 3 CROSSBACK E-TENSE, 100% electric SUV and will soon be joined by the new flagship DS 9 as the brand continues its strategy of electrification.


To find out more visit: https://www.dsautomobiles.co.uk/ 





Kristian Cholmondeley – 07831 315892 – kristian.cholmondeley@dsautomobiles.com – Head of Communications & PR – DS Automobiles.

Jeremy Townsend – 07827 896480 – jeremy.townsend@mpsa.com – UK Communications Director – Groupe PSA





Driven by the spirit of the avant-garde and backed by an exceptional heritage - that of the 1955 DS, the DS brand, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is Groupe PSA's Premium brand.

Designed for a customer base looking for personal expression and eager for new technologies, the second generation of DS models combines refinement and cutting-edge technology. With DS 7 CROSSBACK, DS 3 CROSSBACK and DS 9, the DS brand is launching a range of six vehicles worldwide, all offered in an electrified version under the E-TENSE label.

DS 3 CROSSBACK E-TENSE, 100% electric, DS 7 CROSSBACK E-TENSE 4x4, a plug-in hybrid with 300 horsepower and 4-wheel drive for only 30 grams of CO2 per km, benefit from DS savoir-faire acquired with the Formula E Drivers and Teams Championship titles in 2018/2019.

For its discerning customers, DS Automobiles has created "ONLY YOU, the DS Experience", its exclusive service programme for a unique brand experience.

With a presence in 39 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world.

Follow all the news from DS on www.DSautomobiles.co.uk    @DS_UK