• DS Automobiles launches its new selling online platform, providing an entirely digital way to purchase DS vehicles
  • Exclusive DS Concierge service will connect buyers with a product expert to assist throughout the purchase journey
  • New online platform allows buyers to complete every step of the purchase journey from home, providing a modern retail approach fitting of 2021
  • DS Concierge service will extend to boutique showrooms when they’re allowed to reopen, allowing customers to choose whether to complete their purchase online or in person

DS Automobiles has launched a new selling online platform, designed to make digital purchases as simple and just as refined as visiting its showrooms in person. The intuitive and bespoke online selling platform allows buyers to get a personal shopping experience, all from the comfort of their own home thanks to an all-new DS Concierge service.


The new Concierge service allows buyers to digitally connect to a DS expert who can fully assist them with their entire purchase. From browsing the website and using the car configurator, to personalising their finance options, valuing their part exchange, selecting their preferred retailer, placing an order online, and a home delivery service, the DS Concierge service helps buyers every step of the way.


Complimenting the existing Virtual Showroom which allows buyers to set up a viewing of the vehicle they’re interested in, the Concierge service is the latest in DS Automobile’s ongoing evolution of innovative digital tools; providing a seamless transition between its digital and physical showrooms. The DS Concierge service will extend to the brand’s boutique showrooms across the country when they’re allowed to open, giving buyers the opportunity to choose whether to complete their purchase in person or online.  


Part of its commitment to offering a high-end customer journey, this service offers buyers the luxury of choice with their purchasing experience, with both in-person and digital options at each stage of the journey.


Jules Tilstone, Managing Director, DS Automobiles, said: “As an agile brand we have the capability to do things differently and meet fast evolving customer needs. With our new online platform and DS Concierge service, we can support customers through each stage of the purchase journey, all from the comfort of their home. When our showrooms reopen, customers can then choose between a digital or an in-person service, or a mix of the two.”


With a growing range of vehicles to choose from, the online platform will allow buyers to choose from the entire DS range, both between its electric, petrol and diesel models. The new platform gives buyers access to the latest offers on DS models, including the new DS 3 CROSSBACK which starts from £299 per month on a personal finance lease.


In light of the COVID-19 crisis, strict processes are to be followed with the DS Concierge service to protect staff, and all home deliveries will be conducted while observing safe hygiene and social distancing guidelines, with personal protective equipment provided to drivers.


To find out more and to use the DS Concierge service and shop online, please visit: https://www.dsautomobiles.co.uk






Kristian Cholmondeley – 07831 315892 – kristian.cholmondeley@dsautomobiles.com – Head of Communications – DS Automobiles.

Jeremy Townsend – 07827 896480 – jeremy.townsend@stellantis.com – UK Communications Director – DS Automobiles, Vauxhall, Peugeot and Citroën





Driven by the spirit of the avant-garde and backed by an exceptional heritage - that of the 1955 DS - the DS brand, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry.

Designed for a customer base looking for personal expression and eager for new technologies, the second generation of DS models combines refinement and cutting-edge technology. With DS 7 CROSSBACK, DS 3 CROSSBACK and DS 9, the DS brand is launching a range of six vehicles worldwide, all offered in an electrified version under the E-TENSE label.

DS 3 CROSSBACK E-TENSE, 100% electric, DS 7 CROSSBACK E-TENSE 4x4, a plug-in hybrid with 300 horsepower and 4-wheel drive for only 30 grams of CO2 per km, benefit from DS savoir-faire acquired with the Formula E Drivers and Teams Championship titles in 2018/2019. 

For its discerning customers, DS Automobiles has created "ONLY YOU, the DS Experience", its exclusive service programme for a unique brand experience. 

With a presence in 39 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world. 


Follow all the news from DS on www.DSautomobiles.co.uk    @DS_UK